Marketing company logo maker

As a marketing professional, you know how important it is to position your brand well. Having a great logo is one of the best ways to make a memorable first impression on your target audience.

When developing design concepts for your print or digital marketing logo, consider which graphic design icons are most representative of your brand’s strengths and capabilities. For example, a lightbulb could indicate fresh, innovative ideas. Vertical lines convey values like growth and ambition. If you’re a digital marketing agency, you may want to incorporate icons which closely resemble a mouse cursor, the WiFi symbol, or other online-related imagery.

As you finalize your design, logo color palettes should also be selected based on how they’ll represent your brand. Orange, for example, has an energizing feel that evokes optimism and enthusiasm. While blue is more subdued, it is closely associated with power, success, and purpose. If your company places a priority on creativity and originality, consider using purple when you create a logo.

These design elements can have just as much impact as logo symbols when applied across your business cards, social media marketing, and other promotional materials.