Insurance company logo ideas

Inspire trust in potential customers with a strong insurance company logo. Use this free logo maker to create captivating designs for business, health, car, or home insurance.

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Large blue diamond logo

Check mark on shield icon

Lock overlayed on head icon

Sparkling hands logo

Basic padlock logo design

Umbrella within shield logo

Simple woodpecker icon

Sitting polar bear icon

Minimalist zebra icon

Purpleheart text logo design

Exchange documents icon

Bird flying logo

Quotation mark logo

Interconnected circle icon

Metal spring icon

Backtrack text logo design

Feeling inspired? Let’s create the perfect logo

Tips for creating a great insurance logo

In the insurance industry, relationships are built on trust. When having an insurance logo designed, it’s important to convey your integrity, reliability, and honesty to potential customers.

Blue is one of the most popular colors for insurance agency logos because it’s strongly associated with trust and security. This color reassures clients that they’re getting the best level of coverage and protection.

Colors can also be used to help represent the type of insurance you offer. Red symbolizes excitement, energy, and movement, which makes it a fitting choice for a car insurance or travel insurance logo.

Another important facet of a great insurance business logo is an icon. For example, a life insurance provider could use a heart icon to symbolize health and caring, while a real estate insurance agent might feature a home or building outline in their logo.

Even the font you select will have an effect on how your brand is perceived and what target audience you connect with. Sans serif fonts look modern and youthful, while serif fonts are more traditional and mature. Playful fonts should be avoided since they can make potential customers wary of how well you’ll protect them and their assets.

Characteristics of insurance logos

Simplicity

Your insurance logo will be working with minimal space, so be sure to design a logo that is simple and memorable. You want to design an insurance logo that conveys your brand’s personality easily, yet effectively.

Colors

Different colors can spark different emotions within a person, and can mean different things in different cultures. Be sure to understand your audience and the emotions you hope to channel through your brand identity.

Relevance

Choose fonts, colors, and symbols that are relevant to the audience you’re trying to reach. Selecting the right combination of these elements in your insurance logo design will help you to better connect with your market.

Timeless

The best insurance logos stay memorable and relevant for years. When using our online logo maker, use fonts, basic colors, and symbols that are simple and don’t have unnecessary design elements.

Create your insurance logo

It’s easy, free, and takes less than 5 minutes

1. Choose your design

Select a variety of fonts, icons, and colors that you feel will best represent your brand.

2. Put our AI to work

Sit back, relax, and let our tech come up with unique logo designs according to your selections.

3. Download your free logo

Browse the different logos created just for you, and download them directly to your computer.

Check out these logo ideas to help spark your imagination

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Logo Maker is part of Visual — a suite of creative design tools, exclusive to Namecheap.

Visual is a simple and affordable collection of creative tools that helps small businesses, entrepreneurs, and freelancers bring their brands to life. Visual makes it easy for anyone of any skill level, to design all the essential elements of their brand. From creating a logo for your business, to building a basic website, and designing business cards, Visual can help bring awareness to any brand. Check out our other Visual tools, Site Maker, Card Maker, Stencil, and Business Name Generator.