When having an industrial logo designed, think about how different symbols and colors can help to convey your brand identity. This will ensure that your marketing efforts are as effective as possible while helping to reach your target audience.
First, you can use imagery to provide more insight into your line of work. If you’re in the manufacturing industry, gear icons could showcase that in your logo.
If you prefer to focus on your brand values over your specific services or products, try using shapes or lines. For example, square shapes represent stability and strength, while vertical lines symbolize ambition, growth, and progress.
Colors offer another way to express enticing services or qualities that your business has to offer. Do you specialize in eco-friendly construction, shipping, or manufacturing? Green will help to indicate your focus on the environment.
If you want to showcase your innovation and creativity, try using purple in your design template. Blue is often used to represent security, stability, and trust, while red is typically associated with speed, energy, and boldness.
With clear icons and expressive colors, you can create a simple logo that’s eye-catching, effective, and easy to apply across all of your marketing channels.