A good clothing logo should be both eye-catching and easy to understand. It doesn’t have to be flashy, but it should stand out and look distinctive when compared to other fashion brand logos.
Make your logo unique by focusing on key elements of your brand identity. You can use your logo to clarify your target audience, like including bright, cheerful colors in a children’s clothing brand label or soft, curved shapes for a women’s fashion label. Different fonts can also help communicate your style, whether it’s playful, modern, ornate, minimalist, casual, or formal.