Discover one of the most versatile hues for any logo: the color blue. Learn more about the meaning behind this logo color and view professional logo designs for inspiration.
Shades of blue are incredibly common in professional logo designs. In addition to being the most common favorite color, blue is especially versatile when it comes to conveying certain qualities and emotions.
Blue can confer trust, dependability, and reliability and give people a sense of safety, security and protection. It’s also associated with peace and relaxation, and it symbolizes elements of nature, such as water or blue sky.
Because blue is so versatile, it’s no surprise that many brands have picked blue as the prominent color in their logos. Some of the most successful blue logos connect with the key themes and ideas associated with this color.
For example, American Express and Bank of America both use blue in their logos to instill feelings of trust and demonstrate that they will protect client finances.
With General Electric, a simple blue and white logo creates a badge-like appearance that marks each product as one that features the brand’s trademark steady reliability.
Each of these examples also uses blue to create a calming effect. This puts customers at ease and helps them to rest assured that they’re in good hands when choosing a particular company’s products or services.
Check out these logo ideas to help spark your imagination
Logo Maker is part of Visual — a suite of creative design tools, exclusive to Namecheap.
Visual is a simple and affordable collection of creative tools that helps small businesses, entrepreneurs, and freelancers bring their brands to life. Visual makes it easy for anyone of any skill level, to design all the essential elements of their brand. From creating a logo for your business, to building a basic website, and designing business cards, Visual can help bring awareness to any brand. Check out our other Visual tools, Site Maker, and Card Maker.