Frequently Asked Questions

Frequently Asked Questions

Find out the most common questions that people ask when looking for faster, easier ways to manage their social media business channels.

  1. Why do I need to post on social media?
  2. How do I manage my social media channels?
  3. Do I need a Social Media Management tool?
  4. How can I manage multiple social media accounts?
  5. How do you manage social media effectively?
  6. What are the best social media management tools?
  7. Is Social Media Manager software like Hootsuite?
  8. What are social media automation tools?
  9. How do you automate on social media?
  10. What is the benefit of a social media automation tool?
  11. What are the best strategies for social media marketing?
  12. Can you schedule social media posts?
  13. Does Instagram allow scheduled posts?
  14. How often should brands post on social media?
  15. How do you create content for social media?
  16. What should be posted on social media?
  17. Can I use Social Media Manager for Facebook?
  18. Can I use Social Media Manager for Twitter?
  19. Can I use Social Media Manager for Instagram?
  20. Can I use Social Media Manager for LinkedIn?
  21. Can I use Social Media Manager for my blog?

1. Why do I need to post on social media?

Social networks are one of the most effective ways to reach large numbers of people to let them know about your business and what you offer. Social media also gives you the ability to discover and target the people who will be most interested in your products or services, which increases your ability to generate more leads and make more sales.

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2. How do I manage my social media channels?

Each social media network — Facebook, Twitter, Instagram etc. — has their own unique platform, with specific editorial and formatting rules. There are two ways to manage them:

  1. Manually — post content on each platform, following their rules such as image sizing. So, if your business is having a promotion, you’ll need to log onto each platform to format and post it, then login to each one later to monitor the results for each post.
  2. Automated — a Social Media Manager software tool lets you schedule and post content to each social network from a single Dashboard, automatically sizing the content to fit the formatting rules. You’ll also be able to monitor the performance data of every social platform from your central Dashboard.

3. Do I need a Social Media Management tool?

You can choose to either manually post content on each social media platform, or automate and manage all your social marketing from a single Dashboard. If you only used one social network, like Facebook, you would not really need a Social Media Management tool.

But because different people who would be interested in what your business has to offer hang out on a variety of social networks, like Twitter, Instagram and more, a Social Media Management tool is highly recommended. It saves time by integrating all social networks into one dashboard, and makes your posts more effective with automated scheduling and real-time performance data. Learn More.

4. How can I manage multiple social media accounts?

You can either manually post content on each social media platform, or automate and manage all your social marketing from a single Dashboard using a Social Media Manager.

5. How do you manage social media effectively?

The most effective way is to use a Social Media Manager tool. This brings all your social channels into one centralized Dashboard. Instead of having to log into each platform and format your content according to their rules, you can post to all channels with automatic formatting, from one place.

A Social Media Manager also gives you real-time data showing how your posts are performing, and search functionality for insight on what people are interested in. Learn more: Need-to-Know Social Media Management Tips.

6. What are the best social media management tools?

These days there are a variety of Social Media Management tools to choose from. Some are more geared for advanced users and large companies. Others, like Namecheap’s Social Media Manager, are designed for small to medium businesses — low cost, simple to use, fast and effective at successfully engaging customers without complications. As with any product, your choice will be based on your individual business needs.

7. Is Social Media Manager software like Hootsuite?

Yes. Hootsuite is one of a number of Social Media Management tools to choose from. Hootsuite over the years has geared itself towards large, Fortune 1000 companies, with advanced complexity and price plans to match.

Other Social Media Manager tools are more geared toward small to medium businesses. As with any product, your choice will be based on your individual business needs.

8. What are social media automation tools?

Also called Social Media Manager tools, these are online software platforms that allow you to automatically post content to all major social networks (like Facebook, Twitter, Instagram etc.) from a single Dashboard.

This means you can save a lot of time and effort, because you no longer need to log into each social platform and format your content to fit their sizing and editorial rules. You can also schedule large banks of content to go out on the exact date and time of your choosing.

9. How do you automate on social media?

A Social Media Manager tool lets you automate content posts across all your social networks, from a convenient, centralized Dashboard. You simply choose the dates and times, and you don't have to lift another finger.

It will also automatically format your content to fit the editorial rules of each social network, so you no longer have to waste time creating different image sizes.

10. What is the benefit of a social media automation tool?

The benefits of a Social Media Manager are numerous:

  • All in one place — plan, post and schedule content from a simple, fast Dashboard.
  • Build relationships — easily access comments, replies, top performing posts, and more.
  • Schedule your calendar — ability to publish large amounts of content ahead of time.
  • Grow your business — identify people’s searches to understand what they want.
  • Get fast insight — transparent performance data, plus customized reports.
  • Build brand loyalty — understanding customers means better engagement.

The bottom line is you’ll save time and have the ability to continue improving your social content, until you become a trusted brand that people buy from and tell their friends about. Learn more: How to Boost Your Social Media Strength.

11. What are the best strategies for social media marketing?

The key strategies are using a Social Media Manager to work S.M.A.R.T, understand the competition, learn about your customers, and discover the content that engages people the most. Learn more: Need-to-Know Social Media Management Tips.

12. Can you schedule social media posts?

Yes. One of the greatest benefits of a Social Media Manager tool is it lets you plan appealing posts in a Content Calendar, then schedule them to be automatically published on the exact date and time of your choosing. The first step is making sure you find the right audience. Learn more: How to Find Your Social Media Audience and Build Loyalty.

13. Does Instagram allow scheduled posts?

Yes, some of their plans allow automated scheduling. The amount of posts you can schedule also depends on your pricing plan.

But why pay more to schedule on one social network, when a Social Media Manager lets you automate your posts across all your social networks, for a single affordable fee? Plus it gives you lots of added benefits to grow your business.

14. How often should brands post on social media?

There are many social media ‘gurus’ who talk about the perfect time to post on social media. But the fact is there’s no such thing, because there’s no such thing as one type of audience.

As a general rule of thumb, new brands should post no more than five times a week, because any more than that can easily be seen as spam.

But the best answer is to listen to the performance data, meaning test out content on different days and times, then let your Social Media Manager show you what your audience does and doesn’t like. It’s a marathon, not a sprint.

When people ask “How often should businesses post on Social Media in 2020?”, it’s even more important to listen to what your performance data is showing you, because these days people are bombarded with so much content that your posts could easily become more noise. The same applies to the question: “How many times a week should I post on Instagram?”

15. How do you create content for social media?

The most effective way is to plan your content using a Social Media Calendar. With the right tool. You’ll also be able to automate the times you publish, and get real-time performance data showing you what content people like best. Learn more: Easy Way to Create a Social Media Content Calendar.

16. What should be posted on social media?

There are so many articles on this topic that it could easily become overwhelming, especially for new businesses. The good news is there are some core factors which will give you a strong foundation to successfully create appealing content, even if you’re a complete newbie. Learn more: How to Create Great Social Media Content.

Once you start putting out content, your Social Media Manager tool can give you the performance insight which tells you what type of content your customers like best.

17. Can I use Social Media Manager for Facebook?

Yes. Namecheap’s Social Media Manager integrates all major social networks into one convenient Dashboard.

18. Can I use Social Media Manager for Twitter?

Yes. Namecheap’s Social Media Manager integrates all major social networks into one convenient Dashboard.

19. Can I use Social Media Manager for Instagram?

Yes. Namecheap’s Social Media Manager integrates all major social networks into one convenient Dashboard.

20. Can I use Social Media Manager for LinkedIn?

Yes. Namecheap’s Social Media Manager integrates all major social networks into one convenient Dashboard.

21. Can I use Social Media Manager for my blog?

There are so many website platforms that it would be impossible to give a definitive answer. Generally though, your blog is not a social network, it is a separate platform.

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