Orange logo design ideas

Orange is one of the best colors for crafting a brand identity that’s happy and positive. This color is known for being cheerful and friendly, which can help to position your company as warm and welcoming.

For this reason, many famous brands have jumped on the opportunity to use orange as their primary logo color. Examples of uniquely inviting designs featuring this color include the Dunkin’ Donuts, Home Depot, Reese’s, and Firefox logos.

Various shades of orange can also have different meanings in logo designs. Bright orange is viewed as a bold, energetic color, as seen in the Harley-Davidson company logo. It can also showcase a juicy, citrus association, as in the Fanta and Crush logos for orange-flavored sodas.

Softer shades of orange have a different color psychology that conveys an approachable, laid-back style. Try hues like peach or melon to connote a kind, easygoing brand focused on communication or wellness, like a messaging service or therapy practice.

Orange can often make a greater impact when combined with other colors. Complementary colors like orange and blue are dynamic and exciting, while yellow can be used to emphasize orange’s friendly and optimistic vibe.