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Find top TLDs, growth leaders, renewal rates, and what these insights mean for 2026.","name":"description"},"siteName":{"content":"Guru Guides - Namecheap","name":"site_name"},"siteUrl":{"content":"https://www.namecheap.com/guru-guides/","name":"site_url"},"metaDescription":{"content":"Discover the key domain registration trends of 2025 with our data-driven report. Find top TLDs, growth leaders, renewal rates, and what these insights mean for 2026.","name":"meta_description"},"robots":{"content":"index,follow,max-snippet:-1,max-image-preview:large,max-video-preview:-1","name":"robots"},"ogDescription":{"content":"Discover the key domain registration trends of 2025 with our data-driven report. 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With more than \u003cstrong>22 million domains under management\u003c/strong>, Namecheap remains the world’s second-largest domain registrar. Each year, we publish a report based on our proprietary registration data that offers a unique perspective on domain market trends and where the industry may be headed next.\u003c/p>\n","innerContent":["\n\u003cp>\u003cbr>Domains continue to play a central role in how businesses, creators, and communities establish their presence online. With more than \u003cstrong>22 million domains under management\u003c/strong>, Namecheap remains the world’s second-largest domain registrar. Each year, we publish a report based on our proprietary registration data that offers a unique perspective on domain market trends and where the industry may be headed next.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003cbr>The \u003cstrong>2025 domain insights and trends report\u003c/strong> analyzes registrations across \u003cstrong>2024 and 2025\u003c/strong>, highlighting shifts in demand, emerging TLDs, and changes in user behavior that help frame expectations for \u003cstrong>2026\u003c/strong>.\u003c/p>\n","innerContent":["\n\u003cp>\u003cbr>The \u003cstrong>2025 domain insights and trends report\u003c/strong> analyzes registrations across \u003cstrong>2024 and 2025\u003c/strong>, highlighting shifts in demand, emerging TLDs, and changes in user behavior that help frame expectations for \u003cstrong>2026\u003c/strong>.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>This year’s report examines several key areas of the domain landscape, including:\u003c/p>\n","innerContent":["\n\u003cp>This year’s report examines several key areas of the domain landscape, including:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"ordered":true,"className":"gb-list-numeric"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Top 20 TLDs of 2025\u003c/strong>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Top 20 TLDs of 2025\u003c/strong>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Top TLD growth insight\u003c/strong>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Top TLD growth insight\u003c/strong>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>.com vs. other domain registrations (2024 vs. 2025)\u003c/strong>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>.com vs. other domain registrations (2024 vs. 2025)\u003c/strong>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Top 15 gTLDs and top 15 ccTLDs of 2025\u003c/strong>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Top 15 gTLDs and top 15 ccTLDs of 2025\u003c/strong>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Namecheap customer domain ownership in 2025\u003c/strong>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Namecheap customer domain ownership in 2025\u003c/strong>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Top sales on the Namecheap Market in 2025\u003c/strong>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Top sales on the Namecheap Market in 2025\u003c/strong>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>New TLDs launched by Namecheap in 2025\u003c/strong>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>New TLDs launched by Namecheap in 2025\u003c/strong>\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>The shape and length of domains in 2025\u003c/strong>\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>The shape and length of domains in 2025\u003c/strong>\u003c/li>\n"]}],"innerHTML":"\n\u003col class=\"gb-list-numeric\">\n\n\n\n\n\n\n\n\n\n\n\n\n\n\u003c/ol>\n","innerContent":["\n\u003col class=\"gb-list-numeric\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ol>\n"]},{"blockName":"core/heading","attrs":{"label":"\u003cstrong>The long-term shift of .com vs other TLDs\u003c/strong>","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"the-long-term-shift-of-com-vs-other-tlds\">\u003cstrong>The long-term shift of .com vs other TLDs\u003c/strong>\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"the-long-term-shift-of-com-vs-other-tlds\">\u003cstrong>The long-term shift of .com vs other TLDs\u003c/strong>\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>In 2025, \u003cstrong>.com\u003c/strong> continued to dominate registrations, reaching \u003cstrong>4.67 million new domains\u003c/strong> and slightly increasing its share of total registrations year over year. While .com remains the most recognized extension, its share of the market has gradually declined over the past five years as alternative TLDs gained broader acceptance.\u003c/p>\n","innerContent":["\n\u003cp>In 2025, \u003cstrong>.com\u003c/strong> continued to dominate registrations, reaching \u003cstrong>4.67 million new domains\u003c/strong> and slightly increasing its share of total registrations year over year. While .com remains the most recognized extension, its share of the market has gradually declined over the past five years as alternative TLDs gained broader acceptance.\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>2020:\u003c/strong> 48% .com vs 52% non-dot-com\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>2020:\u003c/strong> 48% .com vs 52% non-dot-com\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>2021:\u003c/strong> 45% .com vs 55% non-dot-com\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>2021:\u003c/strong> 45% .com vs 55% non-dot-com\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>2022:\u003c/strong> 43.8% .com vs 56.2% non-dot-com\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>2022:\u003c/strong> 43.8% .com vs 56.2% non-dot-com\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>2023:\u003c/strong> 39.9% .com vs 60.1% non-dot-com\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>2023:\u003c/strong> 39.9% .com vs 60.1% non-dot-com\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>2024:\u003c/strong> 38.7% .com vs 61.3% non-dot-com\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>2024:\u003c/strong> 38.7% .com vs 61.3% non-dot-com\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>2025:\u003c/strong> 40.1% .com vs 59.9% non-dot-com\u003cbr>\u003cbr>The data points to a market balancing familiarity with flexibility, as businesses weigh trust against differentiation.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>2025:\u003c/strong> 40.1% .com vs 59.9% non-dot-com\u003cbr>\u003cbr>The data points to a market balancing familiarity with flexibility, as businesses weigh trust against differentiation.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\n\n\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":17341,"sizeSlug":"large","linkDestination":"none","title":"2025 domain report 05","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-05-2.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-05-2.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-05-2.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-05-2.svg","width":1024,"height":1024},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-05-2.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-05-2.svg","width":1,"height":1},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-05-2.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-05-2.svg\" alt=\".com vs non-dot-com registrations in 2025 vs 2024\" class=\"wp-image-17341\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-05-2.svg\" alt=\".com vs non-dot-com registrations in 2025 vs 2024\" class=\"wp-image-17341\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"\u003cstrong>The 20 most popular TLDs of 2025\u003c/strong>","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"the-20-most-popular-tlds-of-2025\">\u003cstrong>The 20 most popular TLDs of 2025\u003c/strong>\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"the-20-most-popular-tlds-of-2025\">\u003cstrong>The 20 most popular TLDs of 2025\u003c/strong>\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The top 20 TLDs list highlights both continuity and change. Legacy extensions maintained their positions at the top, while several newer and tech-aligned TLDs gained momentum.\u003c/p>\n","innerContent":["\n\u003cp>The top 20 TLDs list highlights both continuity and change. Legacy extensions maintained their positions at the top, while several newer and tech-aligned TLDs gained momentum.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Extensions such as \u003cstrong>.ai\u003c/strong> and \u003cstrong>.app\u003c/strong> continued to climb, reflecting mounting interest in AI-driven and app-based projects. Meanwhile, \u003cstrong>.space\u003c/strong> emerged as one of the fastest-growing TLDs of the year, signaling growing demand for versatile, nontraditional naming options.\u003c/p>\n","innerContent":["\n\u003cp>Extensions such as \u003cstrong>.ai\u003c/strong> and \u003cstrong>.app\u003c/strong> continued to climb, reflecting mounting interest in AI-driven and app-based projects. Meanwhile, \u003cstrong>.space\u003c/strong> emerged as one of the fastest-growing TLDs of the year, signaling growing demand for versatile, nontraditional naming options.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":17493,"sizeSlug":"large","linkDestination":"none","title":"2025-domain-report-03","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/2025-domain-report-03.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/2025-domain-report-03.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/2025-domain-report-03.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/2025-domain-report-03.svg","width":1024,"height":1024},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/2025-domain-report-03.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/2025-domain-report-03.svg","width":1,"height":1},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/2025-domain-report-03.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/2025-domain-report-03.svg\" alt=\"\" class=\"wp-image-17493\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/2025-domain-report-03.svg\" alt=\"\" class=\"wp-image-17493\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"\u003cstrong>Top sales on the Namecheap Market\u003c/strong>","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"top-sales-on-the-namecheap-market\">\u003cstrong>Top sales on the Namecheap Market\u003c/strong>\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"top-sales-on-the-namecheap-market\">\u003cstrong>Top sales on the Namecheap Market\u003c/strong>\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>The continued growth of the AI industry in 2025 not only impacted the new domain registrations, but also activity on the Namecheap Market Action. Three out of five highest-priced sales in 2025 were \u003cstrong>.ai\u003c/strong>, led by \u003cstrong>blockchain.ai\u003c/strong>, which became the most expensive sale of the year - sold for $405,000. Demand for \u003cstrong>.com\u003c/strong> domains on the Namecheap Market also remained consistent, as \u003cstrong>.com\u003c/strong> accounted for all of the five highest-priced Buy Now sales in 2025.\u003c/p>\n","innerContent":["\n\u003cp>The continued growth of the AI industry in 2025 not only impacted the new domain registrations, but also activity on the Namecheap Market Action. Three out of five highest-priced sales in 2025 were \u003cstrong>.ai\u003c/strong>, led by \u003cstrong>blockchain.ai\u003c/strong>, which became the most expensive sale of the year - sold for $405,000. Demand for \u003cstrong>.com\u003c/strong> domains on the Namecheap Market also remained consistent, as \u003cstrong>.com\u003c/strong> accounted for all of the five highest-priced Buy Now sales in 2025.\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":17344,"sizeSlug":"large","linkDestination":"none","title":"2025 domain report 09","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-09.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-09.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-09.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-09.svg","width":1024,"height":1024},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-09.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-09.svg","width":1,"height":1},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-09.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-09.svg\" alt=\"Top sales on the Namecheap Market Auction and Buy Now in 2025\" class=\"wp-image-17344\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-09.svg\" alt=\"Top sales on the Namecheap Market Auction and Buy Now in 2025\" class=\"wp-image-17344\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"\u003cstrong>The shape and length of domains in 2025\u003c/strong>","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"the-shape-and-length-of-domains-in-2025\">\u003cstrong>The shape and length of domains in 2025\u003c/strong>\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"the-shape-and-length-of-domains-in-2025\">\u003cstrong>The shape and length of domains in 2025\u003c/strong>\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Domain naming in 2025 ranged from ultra-short to surprisingly long. Namecheap customers registered \u003cstrong>147 one-letter\u003c/strong> and \u003cstrong>2,829 two-letter domains\u003c/strong>, while more than \u003cstrong>1 million domains included hyphens\u003c/strong> and nearly \u003cstrong>2 million included numerals\u003c/strong>.\u003cbr>\u003c/p>\n","innerContent":["\n\u003cp>Domain naming in 2025 ranged from ultra-short to surprisingly long. Namecheap customers registered \u003cstrong>147 one-letter\u003c/strong> and \u003cstrong>2,829 two-letter domains\u003c/strong>, while more than \u003cstrong>1 million domains included hyphens\u003c/strong> and nearly \u003cstrong>2 million included numerals\u003c/strong>.\u003cbr>\u003c/p>\n"]},{"blockName":"core/image","attrs":{"caption":"","id":17342,"sizeSlug":"large","linkDestination":"none","title":"2025 domain report 11","description":"","alt":"","sizes":[{"name":"thumbnail","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-11-2.svg","width":150,"height":150},{"name":"medium","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-11-2.svg","width":300,"height":300},{"name":"medium_large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-11-2.svg","width":768,"height":1},{"name":"large","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-11-2.svg","width":1024,"height":1024},{"name":"1536x1536","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-11-2.svg","width":1,"height":1},{"name":"2048x2048","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-11-2.svg","width":1,"height":1},{"name":"full","url":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-11-2.svg","width":1,"height":1}]},"innerBlocks":[],"innerHTML":"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-11-2.svg\" alt=\"shape and length of domains in 2025. One-letter domain names, two-letter domain names, domains with hyphens, domains with numerals, the longest second-level domains registered with Namecheap in 2025\" class=\"wp-image-17342\"/>\u003c/figure>\n","innerContent":["\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/01/2025-domain-report-11-2.svg\" alt=\"shape and length of domains in 2025. One-letter domain names, two-letter domain names, domains with hyphens, domains with numerals, the longest second-level domains registered with Namecheap in 2025\" class=\"wp-image-17342\"/>\u003c/figure>\n"]},{"blockName":"core/heading","attrs":{"label":"\u003cstrong>What this data signals for 2026\u003c/strong>","checked":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"what-this-data-signals-for-2026\">\u003cstrong>What this data signals for 2026\u003c/strong>\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"what-this-data-signals-for-2026\">\u003cstrong>What this data signals for 2026\u003c/strong>\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>In 2025, established gTLDs continued to anchor brand trust, while niche-specific extensions continue to gain ground where they clearly communicate function or industry relevance.\u003c/p>\n","innerContent":["\n\u003cp>In 2025, established gTLDs continued to anchor brand trust, while niche-specific extensions continue to gain ground where they clearly communicate function or industry relevance.\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>Based on these trends, we expect several developments to shape the domain industry in 2026:\u003c/p>\n","innerContent":["\n\u003cp>Based on these trends, we expect several developments to shape the domain industry in 2026:\u003c/p>\n"]},{"blockName":"core/list","attrs":{"className":"gb-list"},"innerBlocks":[{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Tech-aligned TLDs will continue to grow.\u003c/strong> Extensions tied to AI, apps, and digital services have moved beyond early adoption.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Tech-aligned TLDs will continue to grow.\u003c/strong> Extensions tied to AI, apps, and digital services have moved beyond early adoption.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>The .com extension continues to hold a stable share of overall registrations.\u003c/strong> Its consistency around the 40% mark over the past three years suggests that, while alternative TLDs continue to grow, \u003cstrong>.com\u003c/strong> share is unlikely to decline significantly in 2026.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>The .com extension continues to hold a stable share of overall registrations.\u003c/strong> Its consistency around the 40% mark over the past three years suggests that, while alternative TLDs continue to grow, \u003cstrong>.com\u003c/strong> share is unlikely to decline significantly in 2026.\u003c/li>\n"]},{"blockName":"core/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cli>\u003cstrong>Extension popularity will be based on clarity, availability, and low prices.\u003c/strong> Registrants will balance between long-term value and short-term price benefits, consistently opting for low-cost domains. As short, memorable .com names remain scarce, registrants will also continue with alternative TLDs that preserve readability without excessive length or complexity.\u003c/li>\n","innerContent":["\n\u003cli>\u003cstrong>Extension popularity will be based on clarity, availability, and low prices.\u003c/strong> Registrants will balance between long-term value and short-term price benefits, consistently opting for low-cost domains. As short, memorable .com names remain scarce, registrants will also continue with alternative TLDs that preserve readability without excessive length or complexity.\u003c/li>\n"]}],"innerHTML":"\n\u003cul class=\"gb-list\">\n\n\n\n\u003c/ul>\n","innerContent":["\n\u003cul class=\"gb-list\">",null,"\n\n",null,"\n\n",null,"\u003c/ul>\n"]},{"blockName":"nc-hc/media-object","attrs":{"buttonLabel":"Read full report","buttonLink":"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/domain-insights-trends-2025.pdf","buttonLinkTarget":"_blank","buttonRel":"noreferrer noopener","className":"is-style-default"},"innerBlocks":[{"blockName":"core/heading","attrs":{"placeholder":"Content…","label":"\u003cstrong>Explore the data and insights shaping the domain industry.\u003c/strong>","checked":true,"isMediaBlock":true,"isBlocked":false},"innerBlocks":[],"innerHTML":"\n\u003ch2 class=\"wp-block-heading\" id=\"explore-the-data-and-insights-shaping-the-domain-industry\">\u003cstrong>Explore the data and insights shaping the domain industry.\u003c/strong>\u003c/h2>\n","innerContent":["\n\u003ch2 class=\"wp-block-heading\" id=\"explore-the-data-and-insights-shaping-the-domain-industry\">\u003cstrong>Explore the data and insights shaping the domain industry.\u003c/strong>\u003c/h2>\n"]},{"blockName":"core/paragraph","attrs":{"placeholder":"Content…"},"innerBlocks":[],"innerHTML":"\n\u003cp>Read the full \u003cstrong>Namecheap domain insights and trends report\u003c/strong>. \u003c/p>\n","innerContent":["\n\u003cp>Read the full \u003cstrong>Namecheap domain insights and trends report\u003c/strong>. \u003c/p>\n"]}],"innerHTML":"\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--action is-style-default\">\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">\n\n\u003c/div>\u003cdiv class=\"gb-media__cta-holder\">\u003ca href=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/domain-insights-trends-2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary gb-btn--lg gb-btn--block-xs\">Read full report\u003c/a>\u003c/div>\u003c/div>\u003c/div>\n","innerContent":["\n\u003cdiv class=\"wp-block-nc-hc-media-object gb-media gb-media--action is-style-default\">\u003cdiv class=\"gb-media__content\">\u003cdiv class=\"gb-media__text-holder\">",null,"\n\n",null,"\u003c/div>\u003cdiv class=\"gb-media__cta-holder\">\u003ca href=\"https://minio.production.cloudplatform.tech/wp-guru-guides-uploads/2026/02/domain-insights-trends-2025.pdf\" target=\"_blank\" rel=\"noreferrer noopener\" class=\"gb-btn gb-btn--primary gb-btn--lg gb-btn--block-xs\">Read full report\u003c/a>\u003c/div>\u003c/div>\u003c/div>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003c/p>\n","innerContent":["\n\u003cp>\u003c/p>\n"]},{"blockName":"core/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n\u003cp>\u003c/p>\n","innerContent":["\n\u003cp>\u003c/p>\n"]}],"stickyMenu":[{"label":"\u003cstrong>2025 data, trends, and what’s next in 2026\u003c/strong>","labelEdited":"\u003cstrong>2025 data, trends, and what’s next in 2026\u003c/strong>","level":2,"anchor":"n-2025-data-trends-and-whats-next-in-2026"},{"label":"\u003cstrong>The long-term shift of .com vs other TLDs\u003c/strong>","labelEdited":"\u003cstrong>The long-term shift of .com vs other TLDs\u003c/strong>","level":2,"anchor":"the-long-term-shift-of-com-vs-other-tlds"},{"label":"\u003cstrong>The 20 most popular TLDs of 2025\u003c/strong>","labelEdited":"\u003cstrong>The 20 most popular TLDs of 2025\u003c/strong>","level":2,"anchor":"the-20-most-popular-tlds-of-2025"},{"label":"\u003cstrong>Top sales on the Namecheap Market\u003c/strong>","labelEdited":"\u003cstrong>Top sales on the Namecheap Market\u003c/strong>","level":2,"anchor":"top-sales-on-the-namecheap-market"},{"label":"\u003cstrong>The shape and length of domains in 2025\u003c/strong>","labelEdited":"\u003cstrong>The shape and length of domains in 2025\u003c/strong>","level":2,"anchor":"the-shape-and-length-of-domains-in-2025"},{"label":"\u003cstrong>What this data signals for 2026\u003c/strong>","labelEdited":"\u003cstrong>What this data signals for 2026\u003c/strong>","level":2,"anchor":"what-this-data-signals-for-2026"},{"label":"\u003cstrong>Explore the data and insights shaping the domain industry.\u003c/strong>","labelEdited":"\u003cstrong>Explore the data and insights shaping the domain industry.\u003c/strong>","level":2,"anchor":"explore-the-data-and-insights-shaping-the-domain-industry"}]},"status":200,"statusText":"OK"}}

Namecheap domain insights & trends report

Namecheap S. | January 29, 2026
4 mins
Read full report


Domains continue to play a central role in how businesses, creators, and communities establish their presence online. With more than 22 million domains under management, Namecheap remains the world’s second-largest domain registrar. Each year, we publish a report based on our proprietary registration data that offers a unique perspective on domain market trends and where the industry may be headed next.


The 2025 domain insights and trends report analyzes registrations across 2024 and 2025, highlighting shifts in demand, emerging TLDs, and changes in user behavior that help frame expectations for 2026.

This year’s report examines several key areas of the domain landscape, including:

  1. Top 20 TLDs of 2025
  2. Top TLD growth insight
  3. .com vs. other domain registrations (2024 vs. 2025)
  4. Top 15 gTLDs and top 15 ccTLDs of 2025
  5. Namecheap customer domain ownership in 2025
  6. Top sales on the Namecheap Market in 2025
  7. New TLDs launched by Namecheap in 2025
  8. The shape and length of domains in 2025

The long-term shift of .com vs other TLDs

In 2025, .com continued to dominate registrations, reaching 4.67 million new domains and slightly increasing its share of total registrations year over year. While .com remains the most recognized extension, its share of the market has gradually declined over the past five years as alternative TLDs gained broader acceptance.

  • 2020: 48% .com vs 52% non-dot-com
  • 2021: 45% .com vs 55% non-dot-com
  • 2022: 43.8% .com vs 56.2% non-dot-com
  • 2023: 39.9% .com vs 60.1% non-dot-com
  • 2024: 38.7% .com vs 61.3% non-dot-com
  • 2025: 40.1% .com vs 59.9% non-dot-com

    The data points to a market balancing familiarity with flexibility, as businesses weigh trust against differentiation.

The top 20 TLDs list highlights both continuity and change. Legacy extensions maintained their positions at the top, while several newer and tech-aligned TLDs gained momentum.

Extensions such as .ai and .app continued to climb, reflecting mounting interest in AI-driven and app-based projects. Meanwhile, .space emerged as one of the fastest-growing TLDs of the year, signaling growing demand for versatile, nontraditional naming options.

Top sales on the Namecheap Market

The continued growth of the AI industry in 2025 not only impacted the new domain registrations, but also activity on the Namecheap Market Action. Three out of five highest-priced sales in 2025 were .ai, led by blockchain.ai, which became the most expensive sale of the year - sold for $405,000. Demand for .com domains on the Namecheap Market also remained consistent, as .com accounted for all of the five highest-priced Buy Now sales in 2025.

The shape and length of domains in 2025

Domain naming in 2025 ranged from ultra-short to surprisingly long. Namecheap customers registered 147 one-letter and 2,829 two-letter domains, while more than 1 million domains included hyphens and nearly 2 million included numerals.

What this data signals for 2026

In 2025, established gTLDs continued to anchor brand trust, while niche-specific extensions continue to gain ground where they clearly communicate function or industry relevance.

Based on these trends, we expect several developments to shape the domain industry in 2026:

  • Tech-aligned TLDs will continue to grow. Extensions tied to AI, apps, and digital services have moved beyond early adoption.
  • The .com extension continues to hold a stable share of overall registrations. Its consistency around the 40% mark over the past three years suggests that, while alternative TLDs continue to grow, .com share is unlikely to decline significantly in 2026.
  • Extension popularity will be based on clarity, availability, and low prices. Registrants will balance between long-term value and short-term price benefits, consistently opting for low-cost domains. As short, memorable .com names remain scarce, registrants will also continue with alternative TLDs that preserve readability without excessive length or complexity.

Explore the data and insights shaping the domain industry.

Read the full Namecheap domain insights and trends report.

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