Business Promoter: F.A.Q.

  • How do I know if Business Promoter will work for my type of business/industry?
Business Promoter can serve most popular business categories in Home Services, Transportation, and Health & Beauty. To find out if Business Promoter can serve your particular business category, you can get in touch with support@businesspromoter.com.

  • Can I create new Categories?
No, The best way to go about this would be to send your request to support@businesspromoter.com.

  • Will Business Promoter change my budgets without my consent?
No, never. Business Promoter has an intelligent and responsible pricing engine. Based on how many people in your area are searching for businesses like yours, its algorithms automatically detect and *suggest* the right level of spending for you. Business Promoter will always recommend the best budget you need to drive the best results and beat your competition. This means Business Promoter will sometimes recommend you spend more, sometimes less. No matter what, Business Promoter requires your approval before making any changes to your budget limits.

  • What is call tracking?
Call tracking is a service that allows us to record and track all calls generated by your online PPC (pay-per-click advertising) campaign. We overlay a unique phone number over your current business number, so that when someone calls you from your landing page, we will know it was thanks to your Business Promoter campaign.

  • Can I listen to my calls?
Of course! Simply go into your Business Promoter account to see and listen to all leads (calls and driving directions) generated by your campaign.

  • Can I remove the whisper “this call is recorded for quality assurance” message before each call?
No, because calls are recorded, this message is in place for reasons of legal compliance.

  • What is your privacy policy pertaining to recorded calls?
Your privacy is of utmost importance to us. Calls are recorded for the sole purpose of gleaning customer data identifying opportunities to improve advertising campaigns and enhance the customer experience.

  • My business has client privacy restrictions. Can I opt out of the call recording while still keeping track of incoming calls?
Yes! You can disable call tracking on the Edit Business Info page.

  • Why does Business Promoter advertise on Google, instead of Display Networks or Facebook?
Being found in Google’s search results is the most effective way to reach the right potential customer and the right time because they’re looking to buy services or goods like yours. That’s why we focus on Google!

  • What’s the difference between Business Promoter and Google Adwords?
AdWords is a Google tool that allows businesses full control of their Pay-per-Click (PPC) advertising on Google’s search results page. It provides sophisticated features, complete control of ad campaigns and metrics reports. With the Adwords tool you must create your own campaign structure, decide on keywords, write multiple ads, and actively monitor and manage your campaigns. This requires a strong knowledge of PPC Campaigns and Digital Marketing, as well as a lot of time to create, manage, monitor and update your ongoing campaigns. Business Promoter automates these manual processes using proven and advanced machine learning, plus has experts monitoring campaign performance for best possible results.

  • How is Business Promoter different from Digital Marketing Agencies or PPC Tools?
Unlike the human-managed services provided by digital marketing agencies or “do it yourself” online tools, Business Promoter is completely automated. It is powered by intelligent and proven machine learning algorithms. With a few simple details about your business and your budget limits, Business Promoter automates the complicated creation and optimization of your advertising campaigns. It continuously makes impossibly smart decisions and requires no time to monitor and control, while providing 100% transparent results. You’ll have nothing to manage, except how to serve qualified customers calling your business!

Plus, Business Promoter can outperform even the world’s best human marketer, every time. Its algorithms make very precise adjustments to your campaigns in real-time, bidding on AdWords keywords to outperform the competition and get a better price. Business Promoter’s algorithms make impossibly smart decisions, continuously getting better as they gain more experience.

  • I run or used to run my own Google advertising campaigns. How does Business Promoter get better results?
Business Promoter is designed especially for small-to-medium-sized businesses. It’s award-winning bid & budget management technology uses advanced algorithms to maximize clicks and cost-per-click by optimizing bids and budget automatically every 30 minutes (what humans simply can’t do). The best part is, it leverages machine learning so campaigns can learn and improve over time.

  • How does Machine Learning help attract more customers?
First, some techno-speak: Machine Learning (ML for short) is a core sub-category of Artificial Intelligence. When you use Business Promoter, your marketing is quite literally being run by AI. Basically, ML is a sophisticated way to get computers into a mode of self-learning, without being explicitly programmed. When exposed to new data, ML allows computer algorithms to learn, grow, change, and develop all by themselves.

Now, why does that matter? Business Promoter can outperform even the world’s best human marketer, every time. Its algorithms make very precise adjustments to your campaigns in real-time, bidding on AdWords keywords to outperform the competition and get a better price. Business Promoter’s Machine Learning algorithms make impossibly smart decisions, continuously getting better as they gain more experience.

  • Can I see reports on performance?
Yes. Business Promoter sends you regular performance summaries via email or text message. You also have access a Dashboard that provides straightforward and simple reporting.
How long does it take to get results?
You could start getting calls as soon as your campaigns launch. It’s advanced and proven machine learning algorithms also start at the onset of your campaigns and only improve performance with time.

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