Why do you want to start this business? Go beyond making money here – find meaning in your journey. As
when things get tough, and you're having a bad day, it's your vision that will see you through.
"The best way to promote a new or different belief is not with facts, but with a story." –
Dave Gray, Liminal Thinking
All businesses are stories, and whoever believes in your fable, will follow your vision. Ask yourself,
where do you see it going? Who is your ideal customer? Which audience groups are you looking to serve?
Create a vision board and remember the excitement you felt when you first came up with the idea.
A few doubts might creep in, but that's natural when you're starting something new. It's entirely human
to question why you are doing something. Remember, only you can do this.