Content is King
With so many content options available, it can feel overwhelming going through them all. Ideally, you
should pick a medium that corresponds with your business offer and audience.
Good old-fashioned text offers clear instructions to your readers.
A fast, direct and accessible way to speak to your customers.
A conversational way to communicate with your audience.
Choose the best platform for your content.
Keep up to speed with events
A typical blog combines text, images, videos, and links to relevant web pages. It’s a fast and direct
way of delivering information to your customers. Before you start writing anything, think of subjects
your audience will love.
Ecommerce businesses often write about seasonal events such as Mother’s Day or Black Friday. If you
have a journalist’s nose for a good story, it will help if you can pitch your business around events and
make your posts topical.
When you start writing, capture your customers’ imaginations with a strong headline and subheader. They
will read the header first before continuing. When you go to a news website, it’s usually the headline
and image that draws you in, and the same journalistic approach applies to business marketing.
The most successful blogs have simple, clear, and easy instructions. Keep that in mind when you start
Be the face of your business
Vlogging is a fantastic way of empathizing with your audience. Everyone loves a good story. A
compelling tale warms hearts and stays with long after your audience has stopped watching.
The primary benefit of vlogging is that you can provide a personalized experience to your business. A
vlog can be the ‘human face’ of your company as people relate to faces, not websites. If you form a
connection with your audience, they will purchase things from ‘you’ not your store.
If you have the gift of the gab, then pick up your phone and start talking. You never know where it
Become your own radio presenter
Increasingly popular with Internet users across all age groups, podcasting is like listening to a story
over a campfire. The platform is easy to record and allows you to chat with your audience as friends.
Think of your customers' interests and knowledge before you start. If your podcast is about small
business taxes, then don’t assume they will know as much as you do. First-time listeners will need a
gentle introduction to complex subjects and jargon. Keep your topics simple and avoid overcomplicating.
Chat away like you would speak to your friends in a coffee shop or restaurant.
Choose the right platform for your business
Picking the right platform for your content is fundamental to your future success. There are multiple
free and easy-to-use platforms available. Think about which one best suits your identity and audience.
Creating a YouTube or Facebook vlogging channel is great if you love talking directly with customers.
Podcasting is attractive to many small businesses as it doesn’t require any investment to get started.
Blogging meanwhile remains one of the fastest and simplest ways to start a business. Whatever you
choose, make sure you pick a channel that complements your goals.