Getting Your Feet Wet On Social Media As A Small Or Medium Business

In this masterclass, we discuss the role of Social Media in the marketing mix for Small or Medium Businesses. We answer some basic but important questions such as how to measure the ROI of social activities and we set up the following strategy roadmap:

1. Set your business objective;
2. Choose the relevant business metric and set up a measurement system;
3. Translate your business objective into social media objective;
4. Create a social media strategy to achieve that objective;
5. Select the relevant social metric or metrics and make sure you have a way to measure them easily;
6. Create a plan of action for social with all the tactics and activities that can help you achieve the social media objective, which eventually will help you achieve the business objective;
7. Continuously measure your metrics; only if you measure you can understand if this machinery is actually working and how you can optimize it.