In this masterclass, we discuss the role of Social Media in the marketing mix for Small or Medium Businesses. We answer some basic but important questions such as how to measure the ROI of social activities and we set up the following strategy roadmap:
Pino is a digital and content marketing professional, with more than ten years of expertise. In fact, he has been leading digital programs since global brands have been wondering how to integrate social media in their digital strategies.
First, he helped Nokia find its social voice. Then he extended its authority beyond consumer products and into location-based services. Finally, he built the brand of HERE Technologies from the ground up through the development of a comprehensive digital strategy and content marketing plan.
For more than one year, Pino has been coaching the members of the Social Media Team at Namecheap, and positioned the brand on social as an authoritative source of information about websites, online presence, privacy and security.
Namecheap® is an ICANN-accredited domain registrar and technology company founded in 2000 by CEO Richard Kirkendall. Celebrating two decades of providing unparalleled levels of service, security, and support, Namecheap has been steadfast in customer satisfaction. With over 13 million domains under management, Namecheap.com® is among the top domain registrars and web hosting providers in the world. To learn more about Namecheap, visit namecheap.com.