How To Infuse Your e-Commerce Site With Story To Enthuse Your Customer And Create More Sales
Expert Summit→From Browser to Buyer
A brand story is more than the about page. Understanding what makes your business and products special and why people want to buy from you will help you to write compelling sales copy, create cohesive imagery and targeted SEO which combine into a powerfully persuasive site.
Ruth Douglas is a Marketing Coach and Director at Imp Ideas. She has a diverse marketing and sales background including the not-for-profit, leisure and adult industries. Ruth has a wealth of knowledge that she loves to share with other business owners to help them find their unique voice, tell their story and create more sales.
Imp Ideas is a marketing and e-commerce support company that works with businesses in the wellbeing, retail and adult sectors. They offer outsourced support, coaching, consultancy and training for micro-businesses.