Paid Search Manager

Location: Remote

Product Description

We are looking for an experienced Paid Search Manager for Namecheap’s WordPress Hosting (EasyWP) product to manage global digital media channels focused on customer acquisition.

Sound good? Great. Read on!

Responsibilities

  • Full ownership of paid search performance for Namecheap’s “EasyWP” WordPress Hosting product.

  • Responsible for campaign setup, launches, maintenance, reporting, including keyword research, ad copy creation and competitive intelligence.

  • Analyze paid search campaigns to identify strengths and weaknesses and ensure proper financial allocations.

  • Deliver reporting and insights to internal stakeholders including the PPC and product teams.

  • Partner with the Product Team and business leaders to align traffic acquisition strategies with the goals and objectives of the overall business.

  • Evaluate and adjust strategies to improve campaign performance, e.g., bidding, keyword generation, advertising copy, reporting, and analytical techniques.

  • Provide forecasting and budgeting guidelines for financial reporting.

  • Develop testing, e.g., A/B or multivariate tests, for key SEM performance levers, e.g., ad copy and landing page.

  • Scale projects across other Namecheap PPC accounts to drive growth across the organization.

  • Develop and manage accounts across multiple platforms including Google, Bing, and Yahoo.

  • Ensure campaigns are optimized and delivering against conversion and ROAS goals. Manage bidding and ad budgets in line with the overall strategy.

This job might be for you if

  • 3-4 years’ experience in PPC with a track record in driving customer acquisition and revenue growth.

  • Experience in delivering results for high-cost, high-volume keywords that Namecheap targets.

  • Excellent analytical and data skills including strong Microsoft Excel knowledge.

  • Strong proficiency in Google Analytics and other web metric systems.

  • Good knowledge of bid management & automation tools (DoubleClick, Kenshoo, Marin, Adobe, etc.)

  • Results-oriented and resourceful with a strong attention to detail.

  • Ready to work in a global and multicultural environment.

  • Excellent communication and presentation skills, both written and verbal.

  • Very good English skills (written and verbal).

You will work closely with

  • Head of Paid Search and Product Heads.

Qualifications

  • Relevant degree in digital marketing, math, or ecommerce.

  • Experience working within the global WordPress community.

  • Project management experience.

  • You have a passion for Namecheap’s mission of ‘Opening a door for everyone to a free and open internet.

Contact us

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