Go To Namecheap.com
Hero image of Why you could be selling more with a .STORE

Why you could be selling more with a .STORE

You know the thrill of finding the perfect summer sweatshirt, the last in your size, in your favorite shade of green, and a pinch-me-now price label? Just like that sweatshirt, if you’re in the business of selling, a .store domain is an unmissable purchase.

Not only does a .store clearly and instantly signal that your customers can buy from you, but as it’s relatively new, you have a high chance of securing the domain of your dreams.

Let’s dive into why the .store could be the right choice for you.

What is a .store domain?

The answer to ‘What is a .store domain name?’ may seem straightforward, but it’s worth exploring. This customer-focused domain primarily aims at people selling goods or services, from small local platforms to large global ones. 

With the true .store domain meaning in mind, you know it’s an excellent choice for any brand in retail and e-commerce. 

Is .store a good domain for you?

So, is a .store good for your brand? Let’s find out. Here are some examples of the types of businesses that should consider using this domain:

  • Online retailers and e-commerce sites – If your platform  sends any products directly to consumers, from groceries and clothes to paper and services, a .store will instantly prepare your audience for what they can expect. 
  • Brick-and-mortar stores – Whether you own a small sweet store in the English village of Hambledon or a bustling candy emporium in downtime Manhattan, it’s easy to establish an online space for your physical shop with a .store. While your physical shelves might be bowing with products — a limitless virtual shelf space can offer a broader range of products. 
  • Specialty stores – The .store domain isn’t just for selling a wide range of products. If you’re a specialty shop offering gluten-free seeded bread or orthotics for wide feet, the .store can give you an air of credibility as a retail operation. It’s like having a giant neon sign outside your storefront, calling customers to step inside.
  • Dropshipping businesses – Running a dropshipping business, shipping items from a third party directly to your customers? A .store is a suitable domain for your online storefront. It has a universal, global appeal, making it ideal for businesses that ship products worldwide. 
Chicken shopping at the .store

Why should you buy a .store domain?

There are so many domain extensions to choose from, and sometimes it can be hard to understand why one has more advantages than the other. With a tailor-made domain for e-commerce and retail like the .store, the reasons for buying are more obvious. 

  • Get a clear brand identity – The .store domain immediately informs your visitors what your site is about, and that the website they have landed on is a place to buy products. 
  • Win at SEO – Despite domain names not contributing to search engine optimization (SEO) ranking factors directly, a descriptive domain can potentially help with SEO optimization, as it’s clear to web crawlers what your site is about.
  • Get the one you want – We all know it can sometimes be challenging to secure a domain that isn’t already taken, especially when it comes to the older extensions. With newer extensions like .store, your dream domain is more likely to be available.  
  • Give your goods a home – Visitors to your site are raring to shop! They instantly know they’re somewhere they can purchase your goods or services. Imagine you’re a successful musician — you might already promote your music and tours on a .hiphop, and choose a .store just for selling tour merchandise.
  • Protect your brand – If your main website is held on a different domain, such as a .com, purchasing an alternative extension like a .store will prevent other people from buying it and posing as you.
  • Gain trust and credibility – The .store shows a true commitment to e-commerce as it accurately describes the business you’re in. Customers will feel comfortable purchasing from an online address they think they can trust. 
popular .store websites

Want to be inspired? Let’s look at the type of people who own .store domains.

  • mrbeast.store– Named as YouTube’s highest earner of 2023, ($54 million) and Time magazine cover star, MrBeast is a popular creator with over 230 million subscribers and unsurprisingly, can be found primarily on YouTube. The domain name mrbeast.store is used to sell apparel and accessories.
  • Mariahcarey.store – Mariah Carey is an American singer-songwriter, and mariahcarey.com concentrates on music, videos, and photos. The official store can be found at mariahcarey.store, and sells music, accessories, and apparel. 
  • Discord.store – Popular among gamers, discord.com focuses on community sharing and topic-based channels.  The .store focuses on selling to fans, offering official merchandise such as t-shirts, hoodies, stickers, and socks.
  • Urbandictionary.store – If you’ve ever scratched your head at a new word or phrase your younger coworkers have been using, you may have visited urbandictionary.com to find the answer. The .store extension sells mugs, t-shirts, sweatshirts, and caps. 

Go forth and buy a .store

By now, you know that the .store is a clever way to highlight your aim to sell. And with an online space instead of a physical shop, you can be open 24 hours a day to anyone who can access the internet. 

Are you worried about not picking a .com? Although it’s the world’s most popular domain, by now, I hope you’ve seen that there are worthy alternatives out there, including the .store. In fact, in a 12-month experiment conducted by Contrast, the .store outperformed the .com in several ways.

Ready to choose your .store domain name?

Right now, you can get a .store for just $0.98, and save $500 with a .store starter pack. It’s full of unmissable deals to help you with everything, from accounting to email marketing, custom packaging, and more.
There has never been a better time to get a .store! Register a .store domain today.

Was this article helpful?
Get the latest news and deals Sign up for email updates covering blogs, offers, and lots more.
I'd like to receive:

Your data is kept safe and private in line with our values and the GDPR.

Check your inbox

We’ve sent you a confirmation email to check we 100% have the right address.

Help us blog better

What would you like us to write more about?

Thank you for your help

We are working hard to bring your suggestions to life.

Colleen Branch avatar

Colleen Branch

Colleen is a senior copywriter at Namecheap and has been focussing on domain registration and management since 2019. She finds the domain industry fascinating and believes that "A domain name has unlimited possibilities. It’s a chance for an individual or business to create a brand, communicate personality, and to grow. At Namecheap, we offer everything a person needs to get started and build their dream." Colleen started her copywriting career in 2008 and has been featured in HuffPost UK, The Times, and many other places in print and online. Her passions include cooking, music, and playing pool. More articles written by Colleen.

More articles like this
Get the latest news and deals Sign up for email updates covering blogs, offers, and lots more.
I'd like to receive:

Your data is kept safe and private in line with our values and the GDPR.

Check your inbox

We’ve sent you a confirmation email to check we 100% have the right address.

Hero image of 5 steps to performing a successful content auditWhy you could be selling more with a .STORE
Next Post

5 steps to performing a successful content audit

Read More