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Managing a Business, Working From Home

Why Remote Business Needs Professional Email

Just a few short weeks ago, back when you’d have been forgiven for thinking that ‘social distancing’ meant taking a break from Instagram or Twitter, digital comms were simply an important way of staying connected. Now they’ve fast become the ONLY way of staying connected.

What’s more, staying connected is more important than ever for small and medium-sized businesses, now we’re largely working remotely across the world. 

Colleagues, customers, contacts… you need to keep them close, and get more wherever possible during these unprecedented times. Email is still a critical part of this. 

Instant messenger apps like Flock and Zoom might be getting the headlines right now — for the wrong reasons in Zoom’s case — but email is still at the heart of business communications. That means it should be at the heart of your plans to push on through the next few months. But not just any email will do.

pigeon helmet by email window

It’s Time To Go Pro

Email is more than just a message. It’s a direct way for your business to reach out, update and keep customers informed. I’m sure we’re all getting quite a few extra hits to our inboxes during this ‘new reality’, as businesses scramble to keep us updated. But that’s why it’s important to get it right: to ensure the highest levels of trust are created and nurtured.

A major part of building this trust is showing you’re credible right from your email address. That means forgetting about sending emails through personal Gmail or Hotmail accounts. 

Customers are far more likely to choose and trust a business with a professional email address. One that actually has your business name — or more accurately, your website’s domain name, like me@topbusiness.com.

Having a more professional email address means you’re always putting your best foot forward, and able to promote your brand with every email you send. Your main web presence ( i.e. website and email) are connected, and customers can see you’re the real deal before they even open your email. 

Choosing the Right Business Email Provider

Price is obviously a big factor in choosing the right email service. But also take a moment to make sure you’re really getting value by choosing the right plan. You may be a solopreneur or small business that only needs one or two inboxes and limited memory now, but once we’re clear of the current situation, you may want to grow and add more. So think about how flexible the plans and services you’re considering are.

These are undoubtedly difficult times for many, but that’s all the more reason to think about the future and look for the best options available to you.  

toolbox on computer

Tools for Your Business

The best providers aren’t simply offering you an email service. They should also offer you a business service. That means going beyond inboxes and memory, and getting tools that help you manage, plan and collaborate more effectively. Features like calendars, docs, sheets, and presentations — all directly connected to your email comms and contacts. 

You can share emails, documents and spreadsheets, appointments, contacts, task lists and more… to get more done from one simple interface. So always consider these extra options when you get the chance. The right email plan can actually drive efficiency across businesses. 

Safety and Security 

Of course, you won’t build customer trust if your emails and files aren’t secure. So look for providers that offer decent safety measures. Things like anti-spam protection as standard are important — the last thing you need when you’re trying to take your email to the next level is your own inbox groaning under the weight of unwanted spam. 

On an even more serious note, you should also make sure your inbox is safe from hackers and cybercriminals trying to break in. You may think it’s only the major multinationals with swollen bank accounts that come into these criminals’ crosshairs. But more and more it’s small businesses that are falling victim. That’s why 2FA is now a must for any business email

Two-factor authentication (2FA), requires a separate one-time code to confirm one’s identity before logging in. So even if hackers got hold of your username and password, they’re still shut out — and you know your messages, information, and contact lists are safe. 

Get the Right Support

Problems with email hosting are rare. But what about if you have questions about setting up new features? Or what if your business has specific needs you want to ask about before purchase?

The best providers should offer 24/7 support to all users, before and after you subscribe. From pre-purchase pricing questions, to setting up new mailboxes, to scaling your package as your business grows. Make sure you’re free to ask what you like, when you like. 

Check Out Free Trials and Promos

If you can find all the features and support you want, then there’s still no harm in wanting the best price too. Many providers (including Namecheap) also offer free trials, so you can try before you buy.

So why not try out Namecheap’s professional email solution today?

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Richard Adams avatar

Richard Adams

Richard has over 10 years’ experience working at major organizations and agencies, writing for brands such as BT Global Services, Oracle, Google, and eBay. This experience includes campaigns and projects across digital, social media, video, print, and branding… In short, he’s ok with words. More articles written by Richard.

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