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Managing a Business, Marketing Tips

Why You Need a Professional Email Address

Everyone knows that a good domain name is important for your website. But it’s also critical for your email address.
Let’s take a look at why a good domain is important for your email address, and why it’s easier than you think to get a professional email address.

Two Email No-Nos

There are two critical mistakes people make when it comes to their business email address. 
1) Having a bad domain name.
Just like when choosing a domain name for your website, if people can’t spell it, they aren’t going to find you. Even worse, someone contacting you might accidentally send confidential information to the wrong person if they mistype your domain name.
It’s important to have a simple domain name that’s easy to spell and remember.
2) Using an address from a free email service.
Has someone ever handed a professional business card to you that has an @aol.com or @yahoo.com email address on it? Email addresses like this immediately make the company seem less professional or credible.
To get people to take you seriously, you need an email address that matches your company’s domain and brand.

It’s Easy (and Cheap!) to Get a Professional Email Address

Are you using a free email address because you don’t how to set it up with your domain name?
Namecheap’s got you covered. Our email hosting is just $9.88 per year. That’s a very small price to pay for a professional-looking email address.
If you have a domain name registered at Namecheap, it’s a matter of clicking a few buttons to set up your email address. You don’t need to be a techie to make this work, but if you get stuck, we have a great support team ready to help. 

Your Email Can be Integrated with Mobile Apps or Gmail

Do you hang on to your @yahoo.com, @gmail.com or @icloud.com email because it’s integrated with your phone? Or do you prefer the hosted browser interface or app that goes with it?
Great news: it’s easy to use your customized email address even if you want to access your email through Gmail or the app on your phone.
For example, using POP and SMTP servers, Gmail lets you download mail from almost any email service and even lets you send email from your personalized email address.
This means you can host your domain and email with Namecheap and still read and respond to your emails using the same browser or phone app you prefer.

Get Started with a Better Email Address

Upgrade your email address to match your website branding today. It’s super fast, and your business will get a credibility boost. Get Namecheap’s Private Email today and check out the documentation on how to set it up for your preferred email client.

Andrew Allemann is editor of Domain Name Wire, the longest-running blog covering the business of domain names. Domain Name Wire has covered the business of domain name investing for over ten years.

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Andrew Allemann

Andrew is the founder and editor of Domain Name Wire, a publication that has been covering domain names since 2005. He has personally written over 10,000 posts covering domain name sales, policy, and strategies for domain name owners. Andrew has been quoted in stories about domain names in The Wall Street Journal, Washington Post, New York Times and Fortune. More articles written by Andrew.

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