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Why setting up business email is easier than you think

Ready to take your new website for your business live? You’ll want to create a custom email address while you’re at it. Having a professional email address for your business proves to your customers that you’re serious about your venture. 

Young entrepreneurs often make the common mistake of using a generic email address that has little to do with their business. And an address like “SomeName@gmail.com” won’t go a long way toward convincing your customers that you’re taking yourself seriously. Since creating a business email is one of the most crucial steps an entrepreneur can take when it comes to direct marketing and long-term success, it’s worthwhile to showcase your brand’s image as professionally as possible.

Fortunately, creating a custom address for your business is pretty straightforward. This article will quickly cover how you can register a custom name for your business domain and connect your email address. 

What is a custom email address?

Instead of using a generic domain, a custom address is tied to a custom domain name. It connects your email address with your brand and makes it stand out.

Rather than looking like our previous “SomeName@gmail.com” example, a custom email address may instead look something like “SomeName”@NameOfYourBusiness.com.” If you’re blasting out emails to your customers during ideal hours, it’s much easier to grab their attention if you contact them from a custom address rather than a generic one. Plus, you get to choose what words appear before and after your “@,” which isn’t always a choice you get if you’re using a generic email address.

Pigeon connecting computer to mailbox

Steps to set up a custom email address

Now that we’ve defined what a custom email address is, let’s cover the steps you need to take to set one up for yourself!

1. Purchase a domain name

First, you’ll need to get yourself a domain name, preferably by purchasing a top-level domain like .org, .com, or .net. Getting yourself a domain name is easy, and you have multiple ways of doing it.

Your first option is to visit a domain name registrar and buy a custom domain directly from there. 

Alternatively, you can buy a web hosting package, often including a domain, at no extra cost. For example, you can purchase a yearly plan to host your domain with Namecheap. There are multiple benefits you can enjoy from purchasing a domain with hosting, including:

  • Server management
  • Access to security standards
  • Complete root access and operating system selection

You may also consider working with a website-building service, many of which include free domain registrations in their service packages.

Or you can take a step forward and go with a Professional Email platform. Generally, professional email solutions have fewer limitations and more features included in their packages. Most hosts grant you access to an automatic connection between your email host and custom domain name.

2. Link your domain to an email host

You’ll need to connect your custom domain to your chosen email host. If your email host doesn’t provide ways to connect your domain automatically, you’ll need to apply some elbow grease and DIY.

Most often, you’ll need to consult your email host’s how-to guide to get your new custom address set up. Most email hosts have dashboards from which you can find step-by-step processes to connect your domain to your host, although these steps can differ based on the host you’re working with.

3. Consider connecting your custom address to an email client

This is technically an optional step for those entrepreneurs who want to connect their new custom email address to email clients like Gmail, Apple Mail, or Microsoft Outlook. 

The process of connecting an email address to an email client varies based on the email platform you choose, so, similar to what we discussed in our previous step, you’ll need to consult your email host’s how-to guide. You typically need to set up an account with the email client of your choice, import your custom address, and complete your host’s verification process.

Pigeon working on laptop

Other reasons it’s a good idea to use a custom email address

There are additional benefits to using a custom email address aside from letting your customers know you’re taking your business seriously. 

For one, using a custom address is simply, well, simple: custom email addresses offer simplicity since they’re easy to remember and, by extension, make it simpler for new prospects and recurring clients to reach out to you. If your customers remember your domain name by heart (which they should, assuming you have done your branding right), then they’ll have no trouble remembering your custom email address. 

Custom email addresses simplify customer and prospect outreach and establish greater consistency and credibility for your business. It’s easier to spread brand awareness if people view your business as a well-established one and a leader in its industry. The greater your credibility and consistency, the easier it becomes to convince others that your business is a market expert. 

Having a custom email address also streamlines your business’s internal operations. Want to create an email address for your sales department to make it easier for them to manage your sales pipeline and make more sales? Simply give that department a custom email address using your domain name. You can apply this same tactic to other departments such as your payroll, customer support, and HR to make things much more convenient for them.

Creating your business email address

If you’re an entrepreneur who plans on taking your business to the next level, setting up a custom email address is a can’t-miss step on the path toward long-term success. It’s important to set up a professional email address to sweep your competition and make it easier for customers and potential prospects to take you more seriously. 

Setting up a custom address isn’t hard, and if you follow the simple steps we’ve outlined above, you’ll have a business email address up and running in no time. Simply choose a reliable provider and start going further with a customized email address for your business.

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Gary Stevens avatar

Gary Stevens

Gary Stevens is a web developer and technology writer. He's a part-time blockchain geek and a volunteer working for the Ethereum foundation as well as an active Github contributor. More articles written by Gary.

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