You’re planning to build a website for your business, but you’re faced with a tough decision: what kind of hosting do you choose? With a variety of options, it can be tricky to determine which to choose for the website you have in mind. Let’s take a look at how hosting works and then we’ll … Continue reading How to Choose the Best Hosting for Your Website
It’s amazing how many small businesses still haven’t gotten around to building a website. We get it. You’re a busy professional and you’re hard at work doing the things that pay the bills. But, have you considered that by skipping the website, you’re losing potential customers? Even if you’ve taken the time to build out … Continue reading Without a Website, You’re Losing Business
You’ve launched your new website or blog, and you’re eagerly awaiting all the people who will visit your site. A few weeks pass. The phone should be ringing off the hook, but there’s silence. You check your Google Analytics and you can count your page views on one hand. Your email inbox remains empty. Even … Continue reading Want More Eyeballs? Social Media to the Rescue!
We’ve already explored the benefits blogs can have on your business. We’ve even explored podcasts in a business context. But what about vlogging? (To the uninitiated, that’s video blogging). Videos are multi-sensory by nature. They are considered the future of content marketing by many and have been for several years now. Video content is also … Continue reading Is Vlogging Good For Business?
It’s an age-old dilemma. You put a lot of effort into your blog, but is anyone reading it? To have a successful blog, you need to have a clear message or goal and a specific target audience. Then you need to make sure your target audience can find you. This is where blogging platforms come in. … Continue reading Why the Right Platform is Critical for Your Blog
Bringing in new customers is a critical part of business success. And one of the best ways customers find you is through organic web searches on Google. But how do you ensure those customers find your business and not the one down the street? That’s where Search Engine Optimization, or SEO, comes in. A website … Continue reading You Don’t Need to Be a Magician to Optimize SEO
Having an online business can be an incredibly lean and efficient way to operate. But do you know the kind of traffic you’re getting, or how long people stay on a page? Google Analytics can help you measure all kinds of customer interactions—some you might find quite surprising. Knowing this information can be integral to … Continue reading The Google Analytics Starter Guide for Business
The New Year has officially begun! You’ve raised your glasses, toasted to friends and family, and made those resolutions. There’s no better time to get back on solid ground with your website security. To help you easily make sure you’re properly securing your site, we’ve pulled together the most important elements of basic (and not … Continue reading Your Web Security Checklist for the New Year
Google recently announced that beginning October 1, 2017, non-HTTPS sites will display as “not secure” in the search results within the Chrome browser. This update represents a continuation of Google’s efforts to ensure the protection of information shared on websites. Back in January of this year, Google began displaying this notice when people entered credit … Continue reading Google Chrome To Flag Non-HTTPS
Change is hard, but sometimes it’s the right thing to do. Pointing your site to a new domain name is a change that doesn’t have to be painful if you do it right. Perhaps your website has expanded beyond its initial purpose and the domain name you started with no longer fits. Maybe your customers … Continue reading How to Move Your Website to a Different Domain Name