Category Archives: Tips & Tricks

Why You Need SSL Security for Your Website

If your website is vital for your business, SSL protection is vital for your website. It’s that simple. SSL certificates protect a huge amount of traffic on the internet. According to Google: SSLs protect over 68% of Chrome browser traffic on Android and Windows devices; SSLs protect over 78% of traffic on Chrome and Mac … Continue reading Why You Need SSL Security for Your Website

Why the Right Platform is Critical for Your Blog

It’s an age-old dilemma. You put a lot of effort into your blog, but is anyone reading it? To have a successful blog, you need to have a clear message or goal and a specific target audience. Then you need to make sure your target audience can find you. This is where blogging platforms come in. … Continue reading Why the Right Platform is Critical for Your Blog

You Don’t Need to Be a Magician to Optimize SEO

Bringing in new customers is a critical part of business success. And one of the best ways customers find you is through organic web searches on Google. But how do you ensure those customers find your business and not the one down the street? That’s where Search Engine Optimization, or SEO, comes in. A website … Continue reading You Don’t Need to Be a Magician to Optimize SEO

How I Learned to Stop Worrying & Love the Blockchain

Lately, we’ve witnessed the remarkable explosion of Bitcoin. This cryptocurrency, once thought to be an all-but-failed experiment in decentralizing money and trade, has made a big comeback in recent months. With it has emerged a new term: the Blockchain. Having a relatively solid grasp on the concept of Bitcoin already, I assumed that the idea … Continue reading How I Learned to Stop Worrying & Love the Blockchain

Going Once, Going Twice… Domain Name Auctions

Heritage Auctions sells a lot of collectibles: rare coins, art, and jewelry. But one of America’s largest auction houses also sells something you might not expect: domain names. While live, in-person domain name auctions—like what Heritage does—are still rare, online domain name auctions take place daily. Let’s take a look at how domain auctions actually … Continue reading Going Once, Going Twice… Domain Name Auctions

How to Get Started with Email Marketing

There are many good reasons for your business to do email marketing. Once you decide to add this to your marketing mix, here’s what to do next. Sign Up for an Email Marketing Platform You probably have an email account already, perhaps one of Namecheap’s affordable email plans. However, you should not do email marketing … Continue reading How to Get Started with Email Marketing

Why Your Business Should Use Email Marketing

If you’re like most small business owners, you spend a lot of time and money on marketing. You update your social media daily. You work on search engine optimization. Perhaps you blog or even host a podcast. These marketing efforts are all critical to your success. However, make sure you don’t overlook one of the … Continue reading Why Your Business Should Use Email Marketing

Show Your Tech Some Love

Remember how, on “Star Trek”, every time the crew suspected a ship malfunction or experienced odd phenomena on the deck, they told the computer to perform a level-one diagnostic? While our laptops, tablets, gaming consoles, cell phones, and other electronic devices are pretty amazing technology, they can’t perform all necessary maintenance on themselves—yet. To get … Continue reading Show Your Tech Some Love

The Google Analytics Starter Guide for Business

Having an online business can be an incredibly lean and efficient way to operate. But do you know the kind of traffic you’re getting, or how long people stay on a page? Google Analytics can help you measure all kinds of customer interactions—some you might find quite surprising. Knowing this information can be integral to … Continue reading The Google Analytics Starter Guide for Business