Category Archives: Tips & Tricks

Why Your Domain Name is Your Business

In the early days of the Internet, a business that wanted an online presence had the relative luxury of simply adding “.com” after their name and registering the domain. Those were indeed the good old days, but alas, things aren’t quite as easy now. MyBusiness.com Just Won’t Cut It Today, there’s so much more competition … Continue reading Why Your Domain Name is Your Business

Right (& Wrong) Ways to Register a Domain Name

Congratulations! You’ve got your business set up, all your products are ready to ship, and you’ve even got a marketing plan. Now it’s time to register a domain name. Excited? You should be. However, while the opportunities to score the perfect domain name are plentiful, so are the risks of getting it wrong. So before … Continue reading Right (& Wrong) Ways to Register a Domain Name

How to Create Your Business Fanbase on Facebook

Social media isn’t all about paid advertising and sponsored posts. In fact, perhaps the most powerful tool Facebook offers is one that’s free—the ability to build up a community of enthusiastic customers or people interested in your business’ area of expertise. It’s not all about driving towards a sale. In fact, posting things that your … Continue reading How to Create Your Business Fanbase on Facebook

3 Useful WordPress Plugins You Haven’t Heard Of

One of the great things about building a site on WordPress is the thousands of plugins you can use to improve your site. While most people are aware of popular plugins like Akismet and Yoast SEO, there are some other useful plugins that are a bit harder to find. As someone who’s used WordPress since … Continue reading 3 Useful WordPress Plugins You Haven’t Heard Of

How to Choose the Best Hosting for Your Website

You’re planning to build a website for your business, but you’re faced with a tough decision: what kind of hosting do you choose? With a variety of options, it can be tricky to determine which to choose for the website you have in mind. Let’s take a look at how hosting works and then we’ll … Continue reading How to Choose the Best Hosting for Your Website

How to Network at Industry Conferences

It seems like every business you can think of has industry conferences/conventions. You might find a conference focused on specialty coffees, storage professionals or even domain names. These conferences are a great way to network, learn and grow your business. But these events can be daunting to first-timers. Walking into many such conferences might seem … Continue reading How to Network at Industry Conferences

Best Practices for Creating Surveys

By now you should be sold on the benefits of surveying your customers and understand how to set up a survey for free using Google Forms. However, you might find creating your first survey to be more difficult than you expect. If you’re running a survey with thousands of respondents, you should consider hiring professional researchers … Continue reading Best Practices for Creating Surveys

Without a Website, You’re Losing Business

It’s amazing how many small businesses still haven’t gotten around to building a website. We get it. You’re a busy professional and you’re hard at work doing the things that pay the bills. But, have you considered that by skipping the website, you’re losing potential customers? Even if you’ve taken the time to build out … Continue reading Without a Website, You’re Losing Business

Want More Eyeballs? Social Media to the Rescue!

You’ve launched your new website or blog, and you’re eagerly awaiting all the people who will visit your site. A few weeks pass. The phone should be ringing off the hook, but there’s silence. You check your Google Analytics and you can count your page views on one hand. Your email inbox remains empty. Even … Continue reading Want More Eyeballs? Social Media to the Rescue!