Category Archives: Small Business

Why You Should Care About Online Privacy

Data breaches and violations of our privacy seem to be a daily occurrence. From Edward Snowden’s bombshell that the American government tracks its citizens to Cambridge Analytica collecting Facebook data from millions of people to allegedly influence the 2016 US presidential election, it’s clear that a lot of our personal information is out there. And … Continue reading Why You Should Care About Online Privacy

The Art of Finding Your Customers

It’s no secret that finding the right customers is integral to your success in business. Often, though, this is easier to know than to actually achieve. We caught up with four business owners who have done it for themselves. They explain everything from discovering their business niche to targeting specific customers for their products and services. … Continue reading The Art of Finding Your Customers

How To Create Boundaries in Your Work-Life Balance

An issue many business owners face when starting out is how to divide their time between work and personal life. Indeed, when you’re the boss, ‘sticking it to the man’ isn’t going to be a thing. We spoke to small business owners in several industries to find out their different approaches to tackling this age-old … Continue reading How To Create Boundaries in Your Work-Life Balance

Doing Business Email the Right Way

Email, that relatively ancient messaging system that predates the even the World Wide Web, still endures as our go-to means of virtual communication. For personal use, email’s popularity isn’t quite what it once was, having been eclipsed by other messaging systems like SMS, messaging apps, and social platforms. For companies large and small, however, business … Continue reading Doing Business Email the Right Way

Make the Most of Your Email Marketing

Email marketing is a powerful way to grow your business and let people know about your products and services. If you’re just learning about email marketing, we’ve already explained why your business should start email marketing and how to get started. But once you’ve taken the plunge and started building your list, there’s still more … Continue reading Make the Most of Your Email Marketing

How to Monetize a Website With Affiliate Marketing

You’ve created your business website and you’re bringing in customers. Did you know that your website can also bring in passive income through affiliate marketing? Let’s take a look at how you can become an affiliate and monetize your website in new ways. What is Affiliate Marketing? Affiliate marketing is a system where you refer … Continue reading How to Monetize a Website With Affiliate Marketing