Category Archives: Small Business

What’s the Big Deal about Gutenberg?

Gutenberg: the biggest name in WordPress right now. No, not Johannes Gutenberg, the inventor of movable type that led to a printing revolution in 15th century Europe. When we say Gutenberg, we mean the upcoming WordPress version 5.0 release. In anticipation of this change, we dug into what Gutenberg will mean to WordPress users and … Continue reading What’s the Big Deal about Gutenberg?

How to Keep Business Up During Seasonal Slowdowns

While the festive season is certainly the busiest time of year, for solopreneurs and the like, this can often result in a noticeable slowing down in terms of projects, gigs, or jobs coming in. This all being said, how do you keep your solo business efforts chugging along and your end-of-year targets met when the … Continue reading How to Keep Business Up During Seasonal Slowdowns

Why a Day Job (or Two) is Good for Your Career

Earlier this year, The Daily Mail published an article revealing that Geoffrey Owens, an actor best known for his role on the hit series “The Cosby Show,” was working a menial supermarket job. The intent of this article was, no doubt, to stir up a minor scandal around the once-famous actor’s current state: “how awful … Continue reading Why a Day Job (or Two) is Good for Your Career

5 Offline Ways to Promote Your Website

You’ve probably thought a lot about how to promote your website online. You buy advertising, post links to social media and write great content. What about offline promotion? There’s a huge opportunity to promote your business in real life. Don’t miss these opportunities to spread the word about your business. Business Cards Business cards are … Continue reading 5 Offline Ways to Promote Your Website

The Foolproof Way To Price Your Solo Business

Congrats! You’ve just heard from a prospective client who wants you for their next project. Before you start patting yourself on the back, take a moment to consider the question that always comes next: “So, what’s your going rate these days?” Here’s how to keep your cool (and your upcoming gig) when going solo as … Continue reading The Foolproof Way To Price Your Solo Business

Who Cares About an Ugly Website Anyway?

“Good design is good business” – Thomas Watson, Jr. Pick your favorite website. Do you love how Facebook immediately serves up your friends’ updates and interests? Or is Amazon your first choice for effortless shopping list-making? Does the simplicity of Google’s search page make you feel more in charge of the Internet? Maybe a website … Continue reading Who Cares About an Ugly Website Anyway?

How To Choose the Right Hosting Option for Your Business

Web hosting can be a tricky world to navigate, and can be like deciding where to live. While you can think of your web domain as your “address,” your website still needs an online “home.” This is known as hosting. Providers like Namecheap sell hosting space on a server (a computer with one or more … Continue reading How To Choose the Right Hosting Option for Your Business