Category Archives: Small Business

Going Once, Going Twice… Domain Name Auctions

Heritage Auctions sells a lot of collectibles: rare coins, art, and jewelry. But one of America’s largest auction houses also sells something you might not expect: domain names. While live, in-person domain name auctions—like what Heritage does—are still rare, online domain name auctions take place daily. Let’s take a look at how domain auctions actually … Continue reading Going Once, Going Twice… Domain Name Auctions

How to Get Started with Email Marketing

There are many good reasons for your business to do email marketing. Once you decide to add this to your marketing mix, here’s what to do next. Sign Up for an Email Marketing Platform You probably have an email account already, perhaps one of Namecheap’s affordable email plans. However, you should not do email marketing … Continue reading How to Get Started with Email Marketing

Why Your Business Should Use Email Marketing

If you’re like most small business owners, you spend a lot of time and money on marketing. You update your social media daily. You work on search engine optimization. Perhaps you blog or even host a podcast. These marketing efforts are all critical to your success. However, make sure you don’t overlook one of the … Continue reading Why Your Business Should Use Email Marketing

Show Your Tech Some Love

Remember how, on “Star Trek”, every time the crew suspected a ship malfunction or experienced odd phenomena on the deck, they told the computer to perform a level-one diagnostic? While our laptops, tablets, gaming consoles, cell phones, and other electronic devices are pretty amazing technology, they can’t perform all necessary maintenance on themselves—yet. To get … Continue reading Show Your Tech Some Love

The Google Analytics Starter Guide for Business

Having an online business can be an incredibly lean and efficient way to operate. But do you know the kind of traffic you’re getting, or how long people stay on a page? Google Analytics can help you measure all kinds of customer interactions—some you might find quite surprising. Knowing this information can be integral to … Continue reading The Google Analytics Starter Guide for Business

Five Popular Domain Choices for Financial Companies

Attention insurance agents, financial planners, mortgage brokers, accountants, and everyone else who has a business involving money: there are now hundreds of new domain name choices available beyond .com for your website! Some of these new Top Level Domains (TLDs) are generic, such as .online and .site. But many are specific to types of businesses and … Continue reading Five Popular Domain Choices for Financial Companies

How About  a Robotic Assistant For Your Business?

All businesses benefit from assistance from time to time. From a coffee run to invoicing, business owners love to be able to outsource some of the workload to someone else. But what if that someone else was Artificial Intelligence? Skeptics’ fears of AI range from it becoming too powerful to the exact opposite—that it is … Continue reading How About  a Robotic Assistant For Your Business?