Category Archives: SEO

The Google Analytics Starter Guide for Business

Having an online business can be an incredibly lean and efficient way to operate. But do you know the kind of traffic you’re getting, or how long people stay on a page? Google Analytics can help you measure all kinds of customer interactions—some you might find quite surprising. Knowing this information can be integral to … Continue reading The Google Analytics Starter Guide for Business

How Google Eliminated the Excess in the Index

Google’s New Life as a Minimalist: Part Two In Part One of this series, Cindy Krum explored the core principles of the modern Minimalist movement and applied those concepts to Google. Specifically, she examined why and how Google began work on Mobile-First Indexing, a new way to organize and rank indexed content. In Part Two, she … Continue reading How Google Eliminated the Excess in the Index

Insights into Google’s Mobile-First Indexing

Google’s New Life as a Minimalist: Part One Google’s transition to Mobile-First Indexing takes many of its cues from the popular Minimalist movement. In this two-part series by Cindy Krum, we will look at changes in Google’s search engine indexing through the lens of this creative framework. With a better understanding of this new processes, … Continue reading Insights into Google’s Mobile-First Indexing