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Build a brand from scratch with Visual

When it comes to building a business, it all starts with one great idea. To bring that idea to life, you need eye-catching graphics, a user-friendly website, and other creative assets.

With Namecheap’s Visual, you’ll be able to take your business ideas and transform them into a fully fleshed-out brand. Featuring a variety of tools to help you get your business up and running, Visual is your one-stop shop for end-to-end brand creation.

Take a look at Visual in action to see how quickly and easily you can design a variety of useful assets for your brand.

Before you get started, take a moment to create a free Namecheap account so you can save any files that you create during the process.

Step 1: Business Name Generator

First things first — your new venture needs a name. You may already have one in mind, but if not, simply turn to Business Name Generator to come up with some inspired ideas.

This Visual tool is completely free and easy to use. Just type in a few keywords related to your brand, and Business Name Generator will produce unique, brandable name options.

Let’s say you’re starting a custom cupcake business. After inputting some keywords associated with your brand and looking through dozens of suggestions from Business Name Generator, you settle on a name: The Cupcakery. 

As luck would have it, you can even snatch up a matching website domain to go with your new business name. Just hit “Add to Cart,” and it’s all yours.

Business name generator illustration

Step 2: Logo Maker

Now that you have a business name ready to go, it’s time to create a logo. This will become the symbol for your brand, so it needs to communicate a lot in one simple design.

Visual features Logo Maker, a 100% free tool that allows for unique logo creation in just a few minutes. Just enter your business name, choose from various font and color suggestions, and pick out a few icon options.

Logo Maker will offer up a wide variety of logo styles, each of which can be tweaked to fit your design preferences. For our cupcake business, Logo Maker created this fun and eye-catching option.

LogoMaker illustration

Once you finalize your logo design, save it to your account so you can use it with other Visual tools later on. Each logo download includes SVG and PNG formats that you can use for various applications. 

Step 3: Site Maker

A website is absolutely essential for any small business today. It’s where many of your potential customers will go to learn more about your business before visiting in person or placing an online order.

Visual’s Site Maker makes site creation simple — even if you have zero experience with building a website. All you have to do is pick out the features and design styles you want, then add content to each page. Namecheap takes care of the technical side, including fast hosting and website security.

Start by choosing a template and picking out a color scheme and font. Download your logo from Logo Maker, then import it along with other images and videos to populate your site. You can use a domain you already purchased for your business or search for a new one before hitting “Publish.”

Site Maker illustration

Step 4: Business Card Maker

Now that your website is set up, it’s time to start spreading the word about your business. If you’re networking in person, you’ll definitely want a stack of business cards ready to go so you can hand them out to potential customers.

Business Card Maker is a Visual tool that makes it easy to create professional-looking business cards in minutes. You can choose from a variety of designs, get suggestions for which information to include, and have your cards printed with free shipping right to your door.

One of the best things about Business Card Maker is that you can easily import any logo you already made with Logo Maker. Then, it’s simply a matter of plugging in a few key details, like your name, address, website, and phone number. 

Business Card Maker illustration

Step 5: Stencil

Now that you have all the essentials ready to go, it’s time to start a marketing push for your brand. Whether you’re designing for print or online promotion, it’s important to make sure the visuals are eye-catching and engaging.

Stencil is a Visual tool that helps you bring your ideas to life. You don’t need any previous graphic design experience. With helpful templates and access to millions of royalty-free images and icons, you can easily create social media graphics, online ads, and much more.

Stencil’s preset canvas sizes make it easy to design graphics with the right dimensions for specific social media networks, like Instagram, Facebook, and Twitter. Plus, Stencil is integrated with Buffer so you can schedule your posts immediately after creation.

Stencil on mobile illustration

Any business owner can build a brand from scratch with the help of Namecheap’s Visual. With so many tools at your disposal, many of which are completely free to use, it’s easy to create all the visual assets you need to get your business off the ground.

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Nick Allen avatar

Nick Allen

Nick Allen is a writer, photographer, and content marketer. He’s also the founder of BrainBoost Media, a boutique content and operations studio. With a wide range of interests, he enjoys reading and writing about sports, entrepreneurship, and start-ups. More articles written by Nick.

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