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Why You Need to Back Up Your Website… Now!

As a small business owner with an online presence, you might decide to occasionally skip out on that routine website backup. Seems harmless, right? Think again. 

Whether a malicious cyberattack occurs or your computer is out for the count, website threats lurk around every corner and pose real damage to your business bottom line. 

The antidote? Regular backups that safeguard your website data (files, accounts, and settings, for example) and give you added peace of mind. 

In order to understand the importance of backing up your website, we break down the various threats that are out there and offer our handy solution (AutoBackup) to ensure it doesn’t happen to you.

Prepare to Be Hacked

According to Inc.com, 60% of small businesses who are cyber-attacked end up going out of business within six months

Small business owners, this statistic should startle you. In fact, the chances of your website getting hacked and infected with malware are much higher than you think. In 2017 alone, 61% of small businesses reported cyber attacks, compared to 55% in 2016.

Nowadays, the term “malware” refers to software that’s created with malicious intent, including but not limited to website redirects, malvertising, viruses, adware, Trojans, and several other types of software. 

When your website is attacked with malware, it can steal your sensitive data, alter your website’s appearance, damage your business’ reputation, and cost you a very pretty penny. Recent reports suggest that the average cost of a hacked website will set you back about $3k. 

And, with over one million new strains of malware created every day, it’s no wonder why getting hacked remains a genuine concern for any business owner. Downtime is downright expensive, thanks to lost revenue and repair costs. 

You might ask, “So how does malware find its way into my website, anyway?” Great question. You can download malware unknowingly with certain themes or plugins, or it can simply slip through the crack in your firewall, all without you ever noticing. To identify and remove malware, we recommend this helpful guide

While hacking is a modern-day reality – and one with dire consequences – when you back up your website on a regular basis, you’re doing everything you can to keep your data extra safe and your business reputation rock solid. 

Expect the Unexpected

computer monitor showing backed-up site

Don’t let a mechanical failure, unexpected theft, or even a natural disaster get the best of your business. 

Whether it’s an interruption of power supply, a damaged hard disk or a malfunction in a memory chip, computer crashes are most often caused by a mechanical failure in hardware or a software glitch

This often results in unreadable hard drives and lost backups (if you choose to create a backup file on your actual computer, that is). Storing a copy of all your files on your computer is a good idea in theory but if it crashes, then it’s all for not. 

A better idea? Backing up your files remotely, in the (likely) event that something eventually happens to your trusted computer. 

Decide How You Back Up

Backing up your website is a pretty straightforward process, with essentially two ways to do it — manually or automatically.

Although manual backups are relatively easy (this is done by logging in to your website’s respective control panel and following a series of steps to perform your desired backup), they come with some heavy disadvantages. The main one being human error, i.e. forgetfulness. All it takes is one forgotten backup and a whole lot of data loss.

The preferred choice? Automated backups, which offer plenty of advantages over manual backups. Super convenient, ultra-secure, and time-saving, automated backups are often provided (sometimes for an additional fee) under many web hosting providers. Here you’re able to quickly retrieve essential business data if your website goes down because your time is money. 

So when you’re looking to select your web hosting provider, make sure that they offer an automated backup service, including backups of all your websites and databases, because not all of them do. If not, keep in mind that you’ll need to take extra steps for protection. 

You Can Turn Back Time (With AutoBackup) 

hourglass

Remember that your website’s security shouldn’t be an afterthought – it should be a given.

That’s why Namecheap’s AutoBackup, the exclusive tool for premium Shared Hosting customers*, is designed to protect your website by automatically backing up all your websites, account files, databases, email accounts, and settings. How’s that for convenience?

And, unlike other web hosting providers that often charge an extra fee for backups, AutoBackup is free* and ready for immediate use via cPanel — no setup or configuration necessary. 

Featuring access to 6 daily, 3 weekly and 11 monthly backups, this handy tool acts as that extra shield of protection when hackers attack or accidents happen — putting control right at your fingertips.

I’ve Got AutoBackup — Now What?

Once you’ve set up your premium Shared Hosting account, your AutoBackup tool starts generating backups within the first 24 hours. Here several copies of your cPanel accounts are stored and you’re given the opportunity to either download, cancel or restore a backup.

You might ask: What sort of situations does AutoBackup help me with? 

The answer is plenty. For all intents and purposes of this article, we’ll cover three hypothetical scenarios where AutoBackup comes in handy, e.g. preventing a disaster or doing damage control if the worst happens. 

Scenario #1

Let’s say you’re planning on making some changes to your website in the near future and you want to store your backups locally. In other words? You want to keep a copy of your website’s previous configuration. 

Sure, you could save these files manually or start to generate backup archives in order to download them to your computer. With AutoBackup, you don’t have to. All you have to do is locate the backup(s) you want and perform the download.

How do you do this? Simply follow these 3 steps:

Step 1 

Log in to your cPanel, click on the AutoBackup tool, and locate the backup in “Exclusive for Namecheap Customers” section. 

autobackup screenshot

Step 2

Click on the “Get Backup” button next to the desired date for your backup to generate. 

Screenshot for finding backup

Step 3

Once your backup is ready , you’ll see its status listed as “Retrieved.” To download your backup, click the “Download” button. 

screenshot for downloading backup

Scenario #2

Let’s say you’ve hired a web developer and you need to provide them with access to your backup files in order to perform necessary modifications. The problem is, you’re traveling at the moment so you can’t download or upload files for your developer. With AutoBackup, you can give your web developer a URL that allows them to download your files from their side without you having to disclose your cPanel information. 

How do you do this? Simply follow these 3 steps:

Step 1 

Log in to your cPanel, click on the AutoBackup tool, and locate the backup in “Exclusive for Namecheap Customers” section. (This is where several backup copies of your website data are made throughout the year.)

autobackup screenshot

Step 2

Choose your desired backup by the date and click the “Get Backup” button as in the previous scenario. (Note that this process can take several minutes.)

Screenshot for finding backup

Step 3

Once your backup is ready, you’ll see its status listed as “Retrieved.” To share the URL with your web developer, click “Copy URL.” This gets copied to your clipboard and you can paste it in a message to your web developer.

You might ask: What if my web developer and I part ways? To cancel URL access to your backup files, simply click “Cancel Access” and voila, your link is no longer available. 

Scenario #3

Let’s say you wake up in the morning only to realize your website is broken. With AutoBackup, you don’t have to panic. Thanks to the “auto restore” feature that’s included, you can restore all your website content in just a matter of minutes. 

How do you do this? Simply follow these 3 steps:

Step 1 

Log in to your cPanel, click on the AutoBackup tool, and locate the backup in “Exclusive for Namecheap Customers” section. (This is where several backup copies of your website data are made throughout the year.)

autobackup screenshot

Step 2

Choose your desired backup from the “Restore” section. (Don’t forget to read the warning!) 

Step 3

Give it several minutes to complete the restore and rest easy knowing that your website is working again. 

So what are you waiting for? Now’s your chance to turn back time and keep your website running like clockwork. Give the AutoBackup tool a try today


*Free for Stellar Plus and Stellar Business Plans only (previously Ultimate and Business SSD Plans.

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Erin Huebscher avatar

Erin Huebscher

As a born-and-bred American who now resides in Germany, Erin brings her love of digital storytelling to Namecheap. With over 8 years of international copywriting experience from her time in Stockholm, Sweden, and an MA in Creative Writing, she has a penchant for all things fashion, film, food, and travel. More articles written by Erin.

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