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Why You Need to Back Up Your Website… Now!

As a small business owner with an online presence, you might decide to occasionally skip out on that routine website backup. Seems harmless, right? Think again.

Whether a malicious cyber attack occurs or your computer is out for the count, website threats lurk around every corner and pose real damage to your business bottom line.

The antidote? Regular backups that safeguard your website data (files, accounts, and settings, for example) and give you added peace of mind.

In order to understand the importance of backing up your website, we break down the various threats that are out there to ensure it doesn’t happen to you.

Prepare to Be Hacked

According to Inc.com, 60% of small businesses who are cyber attacked end up going out of business within six months.

Small business owners, this statistic should startle you. In fact, the chances of your website getting hacked and infected with malware are much higher than you think. In 2017 alone, 61% of small businesses reported cyber attacks, compared to 55% in 2016.

Nowadays, the term “malware” refers to software that’s created with malicious intent, including but not limited to website redirects, malvertising, viruses, adware, Trojans, and several other types of software.

When your website is attacked with malware, it can steal your sensitive data, alter your website’s appearance, damage your business’ reputation, and cost you a very pretty penny. Recent reports suggest that the average cost of a hacked website will set you back about $3k.

And, with over one million new strains of malware created every day, it’s no wonder why getting hacked remains a genuine concern for any business owner. Downtime is downright expensive, thanks to lost revenue and repair costs.

You might ask, “So how does malware find its way into my website, anyway?” Great question. You can download malware unknowingly with certain themes or plugins, or it can simply slip through the crack in your firewall, all without you ever noticing. To identify and remove malware, we recommend this helpful guide.

While hacking is a modern-day reality—and one with dire consequences—when you back up your website on a regular basis, you’re doing everything you can to keep your data extra safe and your business reputation rock solid.

Expect the Unexpected

Don’t let a mechanical failure, unexpected theft, or even a natural disaster get the best of your business.

Whether it’s an interruption of power supply, a damaged hard disk or a malfunction in a memory chip, computer crashes are most often caused by a mechanical failure in hardware or a software glitch.

This often results in unreadable hard drives and lost backups (if you choose to create a backup file on your actual computer, that is). Storing a copy of all your files on your computer is a good idea in theory but if it crashes, then it’s all for not.

A better idea? Backing up your files remotely, in the (likely) event that something eventually happens to your trusted computer.

Decide How You Back Up

Backing up your website is a pretty straightforward process, with essentially two ways to do it—manually or automatically.

Although manual backups are relatively easy (this is done by logging in to your website’s respective control panel and following a series of steps to perform your desired backup), they come with some heavy disadvantages. The main one being human error, i.e. forgetfulness. All it takes is one forgotten backup and a whole lot of data loss.

The preferred choice? Automated backups, which offer plenty of advantages over manual backups. Super convenient, ultra-secure, and time-saving, automated backups are often provided (sometimes for an additional fee) under many web hosting providers. Here you’re able to quickly retrieve essential business data if your website goes down because your time is money.

So when you’re looking to select your web hosting provider, make sure that they offer an automated backup service, including backups of all your websites and databases, because not all of them do. If not, keep in mind that you’ll need to take extra steps for protection.

You Can Turn Back Time

Remember that your website’s security shouldn’t be an afterthought—it should be a given.

That’s why Namecheap’s AutoBackup, the new tool for premium Shared Hosting customers*, is designed to protect your website by automatically backing up all your websites, account files, databases, email accounts, and settings. How’s that for convenient?

And, unlike other web hosting providers that often charge an extra fee, AutoBackup is free* and ready for immediate use via cPanel—no setup necessary. Featuring access to six daily, three weekly, and 11 monthly backups, this handy plugin acts as that extra shield of protection when hackers attack or accidents happen—putting control right in the palm of your hand.

So what are you waiting for? Now’s your chance to turn back time and keep your website running like clockwork. Give the AutoBackup tool a try today!

*Free for Stellar Plus and Stellar Business Plans only (previously Ultimate and Business SSD Plans)

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Erin Huebscher avatar

Erin Huebscher

As a born-and-bred American who now resides in Germany, Erin brings her love of digital storytelling to Namecheap. With over 8 years of international copywriting experience from her time in Stockholm, Sweden, and an MA in Creative Writing, she has a penchant for all things fashion, film, food, and travel. More articles written by Erin.

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