All posts by James Long

The Art of Finding Your Customers

It’s no secret that finding the right customers is integral to your success in business. Often, though, this is easier to know than to actually achieve. We caught up with four business owners who have done it for themselves. They explain everything from discovering their business niche to targeting specific customers for their products and services. … Continue reading The Art of Finding Your Customers

How To Create Boundaries in Your Work-Life Balance

An issue many business owners face when starting out is how to divide their time between work and personal life. Indeed, when you’re the boss, ‘sticking it to the man’ isn’t going to be a thing. We spoke to small business owners in several industries to find out their different approaches to tackling this age-old … Continue reading How To Create Boundaries in Your Work-Life Balance

How to Monetize a Website With Affiliate Marketing

You’ve created your business website and you’re bringing in customers. Did you know that your website can also bring in passive income through affiliate marketing? Let’s take a look at how you can become an affiliate and monetize your website in new ways. What is Affiliate Marketing? Affiliate marketing is a system where you refer … Continue reading How to Monetize a Website With Affiliate Marketing

How to Create Your Business Fanbase on Facebook

Social media isn’t all about paid advertising and sponsored posts. In fact, perhaps the most powerful tool Facebook offers is one that’s free—the ability to build up a community of enthusiastic customers or people interested in your business’ area of expertise. It’s not all about driving towards a sale. In fact, posting things that your … Continue reading How to Create Your Business Fanbase on Facebook

Is Vlogging Good For Business?

We’ve already explored the benefits blogs can have on your business. We’ve even explored podcasts in a business context. But what about vlogging? (To the uninitiated, that’s video blogging). Videos are multi-sensory by nature. They are considered the future of content marketing by many and have been for several years now. Video content is also … Continue reading Is Vlogging Good For Business?

The Google Analytics Starter Guide for Business

Having an online business can be an incredibly lean and efficient way to operate. But do you know the kind of traffic you’re getting, or how long people stay on a page? Google Analytics can help you measure all kinds of customer interactions—some you might find quite surprising. Knowing this information can be integral to … Continue reading The Google Analytics Starter Guide for Business

How About  a Robotic Assistant For Your Business?

All businesses benefit from assistance from time to time. From a coffee run to invoicing, business owners love to be able to outsource some of the workload to someone else. But what if that someone else was Artificial Intelligence? Skeptics’ fears of AI range from it becoming too powerful to the exact opposite—that it is … Continue reading How About  a Robotic Assistant For Your Business?

How Your Business Can Benefit from Black Friday

Black Friday—the day after Thanksgiving in the US—marks the first official day of Christmas shopping, and is synonymous with stores getting ‘back in the black’ financially. It’s the biggest shopping day of the year and has been a part of the American holiday season since the early 1980s. Thanks to the Internet, however, it has … Continue reading How Your Business Can Benefit from Black Friday