All posts by James Long

The Google Analytics Starter Guide for Business

Having an online business can be an incredibly lean and efficient way to operate. But do you know the kind of traffic you’re getting, or how long people stay on a page? Google Analytics can help you measure all kinds of customer interactions—some you might find quite surprising. Knowing this information can be integral to … Continue reading The Google Analytics Starter Guide for Business

How About  a Robotic Assistant For Your Business?

All businesses benefit from assistance from time to time. From a coffee run to invoicing, business owners love to be able to outsource some of the workload to someone else. But what if that someone else was Artificial Intelligence? Skeptics’ fears of AI range from it becoming too powerful to the exact opposite—that it is … Continue reading How About  a Robotic Assistant For Your Business?

How Your Business Can Benefit from Black Friday

Black Friday—the day after Thanksgiving in the US—marks the first official day of Christmas shopping, and is synonymous with stores getting ‘back in the black’ financially. It’s the biggest shopping day of the year and has been a part of the American holiday season since the early 1980s. Thanks to the Internet, however, it has … Continue reading How Your Business Can Benefit from Black Friday

What Novels Can Teach Us About Successful Blogs

The best blogs provide information, solve problems, and offer a healthy serving of entertainment. To write a successful blog, you need to grab your audience’s attention through both the words themselves and less obvious elements (like text density and titles). Then, once you’ve captured their attention, it becomes about how to sustain that audience—keeping them … Continue reading What Novels Can Teach Us About Successful Blogs

Time is Money: Maximizing Productivity During Your Flexible Workday

We’ve put together our top five tips to help you maximize your productivity when mapping your own day. We’ve used working from home in our examples, but the same goes for working in your own office. The Theory vs. The Reality Ask anyone in a 9-5 office job, and the chances are they quietly yearn … Continue reading Time is Money: Maximizing Productivity During Your Flexible Workday