Hasan Saleem is a tech entrepreneur and digital strategist with over 19 years of experience in search. As the founder of DirJournal, he has navigated every major shift in how businesses get discovered online since 2007, from the early days of link building to the current era of entity verification and answer engine optimization. He writes about SEO, digital visibility and building businesses that last at hasansaleem.com. He also runs NAP.biz, a citation auditing tool that helps businesses identify and fix consistency issues across their digital footprint.