All posts by Andrew Allemann

Going Once, Going Twice… Domain Name Auctions

Heritage Auctions sells a lot of collectibles: rare coins, art, and jewelry. But one of America’s largest auction houses also sells something you might not expect: domain names. While live, in-person domain name auctions—like what Heritage does—are still rare, online domain name auctions take place daily. Let’s take a look at how domain auctions actually … Continue reading Going Once, Going Twice… Domain Name Auctions

Why Your Business Should Use Email Marketing

If you’re like most small business owners, you spend a lot of time and money on marketing. You update your social media daily. You work on search engine optimization. Perhaps you blog or even host a podcast. These marketing efforts are all critical to your success. However, make sure you don’t overlook one of the … Continue reading Why Your Business Should Use Email Marketing

Five Popular Domain Choices for Financial Companies

Attention insurance agents, financial planners, mortgage brokers, accountants, and everyone else who has a business involving money: there are now hundreds of new domain name choices available beyond .com for your website! Some of these new Top Level Domains (TLDs) are generic, such as .online and .site. But many are specific to types of businesses and … Continue reading Five Popular Domain Choices for Financial Companies

Improve Social Media Engagement Through Automation

As a small business owner, you know that social media is important for growing your business. But managing social media accounts can be a lot of work. How do you keep managing social media from getting in the way of other important business tasks? Here are some tips to minimize social distractions and automate much … Continue reading Improve Social Media Engagement Through Automation

Step-by-step: How to Create Your Own Podcast

So you’re ready to take the plunge into the world of podcasting?Terrific! While setting up a podcast is a bit more complicated than starting a blog, it’s not nearly so daunting that you can’t make it a worthwhile endeavor. In our previous article, we talked about how podcasts can help you promote your business. This … Continue reading Step-by-step: How to Create Your Own Podcast

Should You Add Podcasts to Your Marketing Arsenal?

Podcasts are quickly becoming an important way that people choose to consume media—in addition to the internet, television, and radio. According to Edison Research, 40% of Americans have listened to podcasts and 24% have listened to one in the past month. That’s a lot of listening, which means it might be time to pay attention … Continue reading Should You Add Podcasts to Your Marketing Arsenal?