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5 WordPress Plugins Every Brand-New Site Needs

Congrats! You’ve signed up for your free WordPress website.

Now what? 

(If you haven’t already, we suggest signing up for Managed WordPress Hosting, which does all the heavy technical lifting for you if you’re not super psyched over the prospect of doing it yourself. Our pick? EasyWP, which is the fastest and most affordable provider around.)

Now, what’s all this talk about plugins?

For all you beginners out there, a plugin is a piece of software that can be added to a WordPress website, which contains a group of functions. These “functions” can enhance the functionality or add new features to your WordPress website.

Currently, there are over 50k WordPress plugins available. Whew, that’s a lot. 

A handy rule of thumb? Only install plugins your website actually needs. Thankfully, we’ve narrowed our list down to the essential 5. 

The Top 5 Free and Premium WordPress Plugins

1. Yoast SEO

Although WordPress has many SEO plugins available, Yoast SEO is by far the best (and most downloaded). 

Think of the Yoast SEO plugin as your all-in-one SEO solution. Here’s a quick overview of just some of the things Yoast helps you do: 

  • Optimizes your content using keywords and meta descriptions to boost your Google ranking and help users find you
  • Sees how well your content is optimized and prompts you to make real-time improvements
  • Provides you with simple tips to improve your website’s content readability 
  • Attracts clicks from potential users

Need a refresher on how to write content Google loves? You can find it here. 

In addition to guiding your search engine efforts, Yoast SEO also helps with various functions including XML sitemaps, website speed, breadcrumbs, and much more. 

Since Yoast gets updated automatically, according to the regular changes set forth in Google’s algorithm, you’re working with a plugin that always stays ahead of the curve. Without the Yoast plugin, WordPress’ SEO capabilities are limited to standard meta information. 

The cost? The basic version is free. A premium version is also available with additional features.

If you want to learn more about the origins of Yoast, we sat down with the creator, Joost de Valk, to talk shop. 

Woman sitting on a letter G

2. Google Analytics Dashboard for WP (MonsterInsights) 

Whether you set up your website for personal or professional reasons, you’ll eventually want to know the following: 

  • Who visits your website?
  • What do they do when they’re on your website?
  • How do people interact with the content that’s on your website?
  • When do they visit your website?

How do they find your website? In other words, knowing the who, what, when, where, and how of your website is crucial for its success. 

This is where the infamous Google Analytics comes in. To sign up for an account, all you need is an existing Google or Gmail account. 

But here’s where things get tricky. Now you’ll need a Google Analytics plugin to proceed and get your WordPress website connected. 

With EasyWP, it’s easy to connect your Google Analytics account to your WordPress website without manually installing any lines of code. To connect, we recommend the MonsterInsights plugin for Google Analytics. (This also happens to be the #1 Google Analytics Plugin for WordPress.) Simply follow these steps listed here and voila! Now you’ll be able to view your Google Analytics data, right from your EasyWP dashboard. 

The cost? The basic version is free while a premium version is available for $99.50/year. 

P.S. For a comprehensive guide on all things Google Analytics, Namecheap’s Jamie Long walks you through

3. Akismet

Electronic junk…unwanted commercial advertising…unsolicited content…that stuff in a can people eat.

Whatever you call it, spam isn’t something you want to have or ever deal with. 

Meet Akismet, Automattic’s comment spam filtering/blocking service that eliminates 95% or more of spam on WordPress websites. Although it’s a plugin that comes pre-installed with WordPress, it’s not activated by default. (Hint hint, you should activate it.) 

The brainchild of Matt Mullenweg, the almighty developer of WordPress (which Automattic now owns), think of Akismet as a spam detective, catching those bad-guy spam comments and pingbacks through the use of specific algorithms.  

Although we often just think of spam as being annoying (which it is), it has far greater consequences if left unchecked. Here are just ways that unfiltered spam can affect your WordPress website:

  • Takes time away from other important business matters 
  • Inefficiently uses your network and CPU bandwidth
  • Unnecessarily overloads your customer’s email inboxes
  • Hurts your SEO efforts

The cost? It’s 100% free, no strings attached. 

For more tips on how to manage comments on your WordPress website, check out Andrew Allemann’s thoughts on the topic

Man with credit card swipe

4. WooCommerce

If you want to sell anything on your website, look no further than WooCommerce

As the name suggests, the WooCommerce plugin helps you build a secure and flexible e-commerce store with the help of WordPress. 

Since WooCommerce works across all devices, it’s no wonder it powers 25% of the e-commerce stores in the top million websites, worldwide.

WooCommerce prides itself on being human-friendly, meaning, you don’t need to be an expert developer to launch your e-commerce shop. Using something called “themes,” here you can control how you want your online storefront to look, without being super tech-savvy. 

Did we mention it’s incredibly secure? Not only is it an open-source software (meaning, anyone can take and freely modify the source code), it’s also a product of Automattic, the billion-dollar company that takes every step imaginable to keep your e-store safe. 

The cost? WooCommerce is free for all. Woo hoo!

5. OptinMonster

Now that you have your WordPress website, ask yourself the following questions: 

Do you want to rapidly grow your email list?

Increase pageviews? 

Turn your first-time visitors into regular visitors?

If you answered yes to any of these, then OptinMonster is the plugin for you. With over 1 million websites using OptinMonster, this powerful software provides you with everything you need to generate leads and convert your website visitors into subscribers and customers. 

With this plugin, you’ll create aesthetically-pleasing opt-in forms that display personalized and relevant information, which are based on your website visitors’ interests. Not a coder? Not a problem. OptinMonster tracks your conversions to get better results, without having you write a single line of code. 

And if any of you are planning on running an online shop, take note: this ingenious tool even has methods to reduce cart abandonment. It’s no big surprise, then, why OptinMonster is a favorite among established marketers and business owners. 

The cost? You can reap the lead-generation benefits starting at just $9/month. 

The Wrap-Up

Whether you’re starting that passion project blog or setting up your long-talked about e-commerce shop, the publishing possibilities are endless with your WordPress website. 

And while you certainly have your choice of WordPress plugins to choose from, we hope our roundup of the top 5 essential ones make it a little easier for you to decide. 

Speaking of making things easier, if you haven’t done so already, why not sign up for EasyWP WordPress Hosting, which supports all these aforementioned plugins?

Not only is EasyWP the fastest and most affordable provider around, but` you’ll also enjoy powerful cloud technology, free PositiveSSL, and up to 68% faster speeds to deliver web content with a free content delivery network (CDN). Absolutely no configuring needed from your side. 

So, which one of these plugins we mentioned is your favorite? Let us know in the comments!


We hope this roundup is helpful. If you know of other essential plugins for your WordPress website, let us know in the comments!

If you haven’t yet managed to start your WordPress site why not #GetCreativeToday? We have EasyWP managed WordPress with up to 99% off.

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Erin Huebscher avatar

Erin Huebscher

As a born-and-bred American who now resides in Germany, Erin brings her love of digital storytelling to Namecheap. With over 8 years of international copywriting experience from her time in Stockholm, Sweden, and an MA in Creative Writing, she has a penchant for all things fashion, film, food, and travel. More articles written by Erin.

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