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14 reasons why WordPress is still a winner

Businesses are constantly seeking ways to gain a competitive edge online. For small businesses with limited resources, selecting the right website development platform is a prerequisite for success. 

Years have passed, and many solutions have emerged, but WordPress has consistently remained a top choice for small businesses looking to establish a strong online presence. 

This article explores why WordPress continues to be a popular option for small business owners in 2023.

1. WordPress is cost-effective and scalable

WordPress is dominating the market for SMEs partly because of its affordability. The core software is free and open-source, which means anyone can download, install, and customize it without having to pay a license fee. 

In addition to the free themes and plugins available, there are many premium options for those seeking more advanced features. This cost-effective and scalable approach allows micro-enterprises to build professional websites without spending a fortune.

2. WordPress has a user-friendly interface

WordPress is famous for its user-friendly interface. Even those with limited technical skills can manage a website made by WordPress. Small business owners can easily navigate the admin dashboard to create and edit content, add new pages, upload media, and manage the aesthetics of their websites. This saves time and resources, enabling small companies to focus on other important aspects of their operations.

3. WordPress offers many customization options

With thousands of themes and plugins available, WordPress offers unparalleled customization options. Small businesses have a wide variety of themes to choose from and can easily tailor their website to fit their unique brand identity. 

That’s not all. Plugins extend the functionality of a WordPress site, allowing for the integration of important features like e-commerce, contact forms, SEO optimization, and more. This range of customization options enables SMEs to create a website that meets their specific requirements easily.

4. WordPress offers strong SEO capabilities

There are many reasons why WordPress is the best content management system for SEO, including that it offers a solid foundation for optimizing a website. WordPress themes come with clean code that allows search engines to crawl and index the site easily. Plus, several SEO plugins are available to help small businesses improve their website’s visibility in search engine results. By harnessing the power of WordPress and its SEO capabilities, businesses can increase their online exposure and attract more potential customers. 

hedgehog holding a mobile phone with a WordPress website

5. WordPress encapsulates responsive and mobile-friendly design

It’s more important than ever for websites to be responsive and mobile-friendly. WordPress themes are generally designed with responsiveness in mind, ensuring that websites look and function well across various screen sizes and devices. This mobile-friendly design is essential for small businesses looking to cater to the needs of their diverse customer base.

6. WordPress issues regular updates and security features

WordPress is constantly evolving. With regular updates to its core software, themes, and plugins, the platform’s stability, performance, and security have never been better. WordPress also offers several security features, such as user authentication, access controls, and automatic backups, to protect websites from potential threats. For small businesses, the availability of these updates and security measures is invaluable in keeping their websites running smoothly and securely.

7. WordPress has a large support community

The popularity of WordPress has resulted in a massive global community of users, developers, and designers who are committed to improving and supporting the platform. Small businesses can easily access this knowledge through online forums, tutorials, and blogs. This support network ensures that even those with limited technical expertise can find answers to their questions and troubleshoot any issues they may encounter.

8. WordPress provides easy e-commerce integration

With the rise of online shopping, many small businesses are looking to incorporate e-commerce functionality into their websites. WordPress offers seamless integration with popular e-commerce platforms, such as WooCommerce, making it easy for smaller companies to set up and manage their online stores. 

These e-commerce solutions provide a range of features, including product management, payment gateways, shipping options, and inventory tracking, enabling small businesses to sell their products or services online effectively.

9. WordPress offers multilingual support

As businesses continue to expand globally, the ability to cater to an international audience is increasingly important. WordPress offers extensive multilingual support, with numerous plugins to help translate and manage content in various languages. This allows small businesses to reach a broader audience, breaking down language barriers and potentially increasing their customer base.

Laptop, tablet and phone

10. WordPress enables easy integration with third-party services

WordPress’s flexibility and extensibility make it simple to integrate with third-party services, such as email marketing platforms, social media networks, and analytics tools. By leveraging these integrations, small businesses can streamline their workflows, automate certain processes, and gain valuable insights into their website’s performance and user engagement.

11. WordPress is future-proof technology

As it continually adapts to the latest web development trends, WordPress remains relevant in the ever-changing digital landscape. This approach means that small businesses can be confident their WordPress websites will continue to be supported and updated as new technologies emerge. This commitment to future-proofing ensures that SMEs can confidently invest in WordPress as their website platform of choice.

12. WordPress provides both blogging and content management

Starting out as a blogging platform, WordPress has since evolved into a comprehensive content management system (CMS). Its powerful blogging features, such as easy content creation, a built-in commenting system, and advanced publishing tools, make it an ideal choice for small businesses looking to share their expertise and connect with their audience. 

Furthermore, WordPress supports various media types, allowing businesses to incorporate multimedia content, such as images, videos, and audio, to enhance their storytelling and engage visitors.

13. WordPress enables custom user roles and permissions

Managing a website can be a collaborative effort, and WordPress makes it simple for small businesses to control user access and permissions. The platform offers a range of predefined user roles, such as Administrator, Editor, Author, Contributor, and Subscriber, each with its own capabilities. This allows businesses to delegate tasks and responsibilities to different team members, ensuring everyone has the appropriate access levels to perform their duties effectively.

WordPress with gear representing optimization

14. WordPress is renowned for fast loading times and performance optimization

Website speed and performance are essential to retaining visitors and improving search engine rankings. WordPress, by default, offers a solid foundation for fast-loading websites.

You can also install plugins and follow best practices to optimize the performance of your WordPress site further. Some of the plugins that can help include those that help with caching, image optimization, and code minification. By implementing these performance optimization techniques, small businesses can ensure that their website loads quickly and efficiently, providing a positive user experience for their visitors.

WordPress is still a winner

WordPress still dominates as a top option for small businesses seeking to establish a strong online presence. It’s cost-effective and scalable, with a user-friendly interface, extensive customization options, and strong SEO capabilities. This makes it ideal for small businesses with limited resources. 

Here’s a snapshot of what makes WordPress so special:

  • Super responsive design
  • Regular updates
  • Top-notch security features
  • Large support community
  • E-commerce integration
  • Multilingual support
  • Easy integration with third-party services

By harnessing the power of WordPress, small businesses can build professional, functional, and visually appealing websites that meet their unique needs. As the platform continues to evolve and adapt to the latest web development trends, SMEs can be confident that their investment in it will be long-lasting and rewarding.

Are you sold on WordPress? Then you’ll need a blazing-fast managed WordPress hosting solution, too. EasyWP has been winning over customers with the lowest monthly hosting fees, a super easy-to-use dashboard, a simplified set-up process, and free SSL certificates on selected plans. Discover why customers love EasyWP and start your free trial today.  

And from May 7th to 13th, join Namecheap as we celebrate Blogger’s Week, featuring fantastic deals on domains, web hosting, and security. We’ll also showcase a variety of DIY tools for branding and business to help launch your new blog and expand your readership.

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Gary Stevens avatar

Gary Stevens

Gary Stevens is a web developer and technology writer. He's a part-time blockchain geek and a volunteer working for the Ethereum foundation as well as an active Github contributor. More articles written by Gary.

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