10 Domains that Sold for Over $1 million

Good domain names can be worth big bucks!

Here are ten domain names that have sold for over a million dollars and the companies that bought them.

LA.com $1.2 million

Tribune Publishing Company, which owns the L.A. Times, bought LA.com earlier this year. A “coming soon” page says that people will be able to get @la.com domain names when the site launches.

Jade.com $1.25 million


CDN Jade Mine Resources, a Canadian jade miner, paid big bucks for this domain name. It currently forwards it to its main website, JadeMineResources.com.


Whisky.com $3.1 million


The whisky seller that owns Whisky.de (a German domain name) bought this domain name. It hosts an informational site about whisky.


IG.com $4.7 million


IG Group specializes in spread betting. It placed a big bet on this short domain name, paying $4.7 million to acquire it in 2013.


Candy.com $3.0 million


Rich Schwartz, a famous domain name investor, sold this domain name to a group looking to launch a new online candy store. In addition to $3 million in cash, the company paid royalties as part of the deal.


Auction.com $1.7 million


Home auctioneer Real Estate Disposition Corporation upgraded its domain name from USHomeAuction.com to Auction.com after buying the domain name in 2009. It is now part of a company called Ten-X.


Toys.com $5.1 million


Toys ‘R’ Us bought this domain name in a bankruptcy auction for eToys in 2009. Right now the domain name just forwards to ToysRUs.com, which seems like a big waste for a great domain name like this.


Z.com $6.8 million


Remember the Nissan Z? After Nissan decided to stop producing the car, it sold the domain name Z.com to a Japanese internet firm.


Vodka.com $3.0 million


Domain name investor Roy Messer sold Vodka.com to Russian vodka company Russian Standard in 2006.


Branson.com $1.6 million


Branson is a small town in Missouri, but it’s a big destination for entertainment.


How to Buy the Next Record-Breaking Domain

At Namecheap.com we offer domain registration for .com domains as well as hundreds of other hot top level domains (TLDs) like .careers, .support, .vote, .tickets and .solutions. Register your next domain with Namecheap and maybe one day someone will pay big bucks to buy it from you. And when you get approached to sell your domain, be sure to check out our blog post on how to win that domain sale negotiation!

Andrew Allemann is editor of Domain Name Wire, the longest-running blog covering the business of domain names. Domain Name Wire has covered the business of domain name investing for over ten years.


4 thoughts on “10 Domains that Sold for Over $1 million”

  1. Its all a matter of looking carefully and having an eye for both trends that are upon us and trends that will be.

    Gold, as the saying goes, can be found everywhere and anywhere. It takes the superior & trained eyes though :)

    Akaahan Terungwa

    1. This year Black Friday will be Nov. 25th and Cyber Monday will be Nov. 28th. Namecheap.com will have a number of special deals for the weekend, with details to be announced soon.

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